Amer Sports (NYSE:AS) has quietly put together an impressive run, with the stock up roughly 31% over the past month and about 51% over the past year, far outpacing broader consumer names.

See our latest analysis for Amer Sports.

That kind of acceleration, with a 30 day share price return of roughly 31 percent feeding into a 12 month total shareholder return of about 51 percent, suggests momentum is clearly building as investors warm to Amer Sports growth story and risk profile.

If Amer Sports strong run has you rethinking where growth could come from next, it might be worth scanning fast growing stocks with high insider ownership for other under the radar ideas with significant upside potential.

With revenue and earnings climbing faster than many peers and the shares still trading about 21 percent below consensus targets, the real debate now is whether Amer Sports remains a buyable growth story or whether the market has already fully reflected the potential for its next move higher.

With Amer Sports last closing at $38.68 against a narrative fair value near $46.38, the story leans toward upside supported by strengthening fundamentals.

Analysts have nudged their average price target for Amer Sports slightly higher to approximately $46.38, citing marginally stronger expectations for revenue growth and profit margins, which more than offset a modest trimming of future valuation multiples.

Read the complete narrative.

Want to see what kind of revenue trajectory and margin build this valuation is banking on, and how rich that future earnings multiple really is? The narrative spells out bold growth assumptions, shifting profitability, and a premium valuation profile usually reserved for market darlings. Curious which levers do most of the heavy lifting in that fair value math? Dive in to unpack the full playbook behind these projections.

Result: Fair Value of $46.38 (UNDERVALUED)

Have a read of the narrative in full and understand what’s behind the forecasts.

However, that bullish setup still depends heavily on flawless DTC expansion and sustained China APAC demand, where any stumble could quickly pressure margins and growth.

Find out about the key risks to this Amer Sports narrative.

Step away from the growth narrative and the picture shifts. On earnings, Amer Sports trades at about 68.9 times profits, more than triple the US Luxury average of 20.6 times, above peers at 35.7 times, and well ahead of a 28.4 times fair ratio. If sentiment cools, how much of that premium multiple could unwind?

See what the numbers say about this price — find out in our valuation breakdown.

NYSE:AS PE Ratio as at Dec 2025

NYSE:AS PE Ratio as at Dec 2025

If you see things differently or want to stress test the assumptions yourself, you can spin up a personalized Amer Sports narrative in just a few minutes: Do it your way.

A good starting point is our analysis highlighting 3 key rewards investors are optimistic about regarding Amer Sports.

Before Amer Sports makes its next big move, lock in your edge by lining up fresh opportunities from our screeners so you are not reacting after markets move.

This article by Simply Wall St is general in nature. We provide commentary based on historical data and analyst forecasts only using an unbiased methodology and our articles are not intended to be financial advice. It does not constitute a recommendation to buy or sell any stock, and does not take account of your objectives, or your financial situation. We aim to bring you long-term focused analysis driven by fundamental data. Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material. Simply Wall St has no position in any stocks mentioned.

Companies discussed in this article include AS.

Have feedback on this article? Concerned about the content? Get in touch with us directly. Alternatively, email editorial-team@simplywallst.com

Comments are closed.