This infographic visualizes global search engine market share based on the latest available data. Google accounts for roughly 90.04% of worldwide searches, while Bing, Yahoo, DuckDuckGo, and Yandex make up the remainder.

Data source: Resourcera
Tools used: Canva

Posted by HalfVarious2419

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24 Comments

  1. I’m tied into MS corporatly, so no choice but use edge. Every time I need google I search it on bing. Just doing my part to keep google as the #1 search term for bing.

  2. Ok-Cantaloupe-7697 on

    It’s crazy how much creatures of habit we are. Google hasn’t justified this share for a long time, but they once did and we still default to it.

  3. AvailableCharacter37 on

    So China has 1.4 B people and Baidu has less than 1% of the market share? That for sure cannot be “Global”, unless what they consider the globe is he US and Europe

  4. Would be interesting to see how AI plays in the mix, hardly use dedicated search engines now, go to point of any query is OpenAI for me these days

  5. This is total bullshit. Nobody in China uses Google as it’s banned. 1.4 billion people in the most phone addicted society on earth is less than 1% of traffic?

  6. Tall-Needleworker422 on

    Somewhat misleading, since these global stats reflect international usage. Baidu is massive within China, but its global share looks small because nearly all of its users are domestic. With China’s internet siloed by the ‘great firewall,’ Baidu doesn’t operate internationally the way Google does but still accounts for a lot of the world’s search engine usage.

  7. The fact that baidu, the default search engine for 1 billion Chinese people, is less than 1% is a huge red flag for this “data”

    This isn’t Global data. It’s data from a company that sells stats tracking services to websites.

    It’s woefully biased to the english speaking world.

  8. I’m honestly surprised Bing is in second place. I thought it died off years ago. I was expecting Duck Duck Go in second. I’m personally still a Google user. My main reason is just the design and layout feels the best or maybe it’s just the most comfortable after years of using it. Tried switching to other ones and the results pages always look so weird to me.

  9. There’s no mention of AI, which certainly has taken a large potion of search market share across x, gemini, ChatGPT, and claude.

  10. One thing that’s mind blowing about this is that by charging for a good product, Kagi doesn’t register on this graph but still has a viable business model.

    There are a LOT of people.