Performance cycling apparel specialist ASSOS of Switzerland has announced the appointment of PaceUp Media as its international PR agency. The partnership is intended to support the brand’s strategic communications ahead of the 2026 season.
Founded in 1976 and headquartered in the Ticino region of Switzerland, ASSOS is recognised for producing technically advanced cycling apparel. The brand will celebrate its 50th anniversary in 2026 and continues to focus on engineering performance-led products for riders.
Giovanni Lira, Global Sports Marketing and Brand Events Manager at ASSOS, said “We’re excited to partner with PaceUp Media as we enter the next phase of brand growth. ASSOS is built on innovation and a deep passion for cycling, and PaceUp’s reputation of delivering results, combined with their creative and strategic capabilities, makes them an ideal partner to help communicate our story on the international stage.”
PaceUp Media is a specialist agency focused on endurance sports communication. It will provide support to ASSOS across international PR strategy, partnership activations, media relations, and product launches.
The collaboration aims to highlight the heritage of the Swiss brand while increasing awareness of its latest technologies and team partnerships.
Ollie Gray, PR Account Director at PaceUp Media, said “ASSOS has long set a benchmark in premium cycling apparel, and we’re delighted to bring them into the PaceUp roster. With 2026 shaping up to be a defining year for the Swiss brand, we look forward to building on their heritage and bringing their story to new audiences worldwide.”
The partnership is effective immediately. Initial activities will focus on upcoming team announcements and product launches scheduled for the 2026 season.
www.assos.com
www.paceupmedia.com