Free streaming service Tubi is rivaling major players for viewership. Here’s how it’s winning

https://www.cnbc.com/2025/12/24/tubi-fox-streaming-free.html

26 Comments

  1. “In November, Tubi made up 2.1% of total streaming minutes on The Gauge, Nielsen’s monthly analysis of viewing trends, ahead of NBCUniversal’s Peacock and Warner Bros. Discovery’s HBO Max. Google’s YouTube holds the top spot in the viewership tracker.

    Tubi said it has more than 100 million monthly active users and 1 billion hours of streamed content per month. For comparison, Netflix reported more than 300 million subscribers as of late 2024, the last time it reported the metric, while Disney+ reported 131 million subscribers as of the end of September.

    Nearly 60% of Tubi’s audience is made up of millennials or members of Generation Z, and nearly half are multicultural, Tubi said, citing an MRI-Simmons Cord Evolution Study of its audience.”

  2. I hate ads, but at least Tubi is honest about it. The other streamers charge me monthly and still show me ads, but Tubi respects the “free with ads” social contract. Also, there’s all kinds of weird and unique (usually bad, but sometimes decent, and always fun) shit on Tubi that you can’t get elsewhere.

  3. I like Tubi (and tolerate the ads) because they rotate out decent movies every weekend. Netflix and others seem to just have the same stuff week after week and make a huge deal out of it when something good does show up.

  4. Rare_Walk_4845 on

    It’s a platform that is only suffering from very early stage enshitifaction, vs the rest that are in moderate to excessive stage enshtiifcation.

  5. AcctAlreadyTaken on

    I am conflicted that it’s owned by Fox but since they don’t own a paid streaming service they shouldn’t have a financial reason to ruin it.

  6. Tubi is fair with the ads. Most of the time, I get 1 or 2 30 second ad breaks for a 30 to 45 minute show or 4 or 5 ads for a movie

  7. “Here’s how it’s winning” it’s free with limited ads. That’s how it’s winning.

    Netflix and other popular streaming services charge you AND give you ads. YouTube TV is cable.

    It’s not a hard concept.

  8. I never heard about it before, so I wanted to check it out. Apparently it’s not available in my area.

  9. Every now and then I start it up again for some movie / show but then I realize that I detest ads more than anything else in the world. 

  10. redvelvetcake42 on

    It’s user friendly, fair and actually gives you new content to explore weekly. It also is where every show you used to watch but can’t find is located. Also the bad movie selection on there is extraordinary.

  11. DrowningInBier on

    It helps that there’s such a crazy wide catalog. This week alone I’ve watched the Drew Carey Show, Aguirre: Wrath of God, and Joe Strummer: The Future is Unwritten. The music doc section is crazy good.

  12. stelio_kontos_91 on

    Horror is my thing and Tubi is loaded with all sorts of great b-rated horror which I love. There are some real stinkers too but it makes for great background noise at the very least. Use it every day.

  13. YourFlyIsOpenMcFly on

    Nothing against Tubi but every time I hear its name I think of this meme.

    “Have you seen the new show? It’s on Tubu. It’s literally on Heebee. It’s on Poodee with ads. It’s literally on Dippy. You can probably find it on Weeno. Dude it’s on Gumpy. It’s a Pheebo original. It’s on Poob. You can watch it on Poob. You can go to Poob and watch it. Log onto Poob right now. Go to Poob. Dive into Poob. You can Poob it. It’s on Poob. Poob has it for you. Poob has it for you.”

  14. I wish it wasn’t owned by Fox. Can’t bring myself to watch it outside of a major event like the Super Bowl

  15. Of movies I’ve watched on Tubi, I’ve been impressed where the ads are placed. They seem to find spots during the movie that feel like a natural break rather than just plunking the ad in mid-sentence.