Crans-Montana, the century-old Swiss ski resort famed for its luxury appeal and international clientele, is reeling after a bar fire that reportedly killed dozens and injured about 100 more.
Located in the Valais region about 120 miles east of Geneva, the resort is known for its sweeping views over the Rhone Valley, high-end restaurants, and major sporting events, including World Cup ski races and golf tournaments. It was scheduled to host men’s and women’s World Cup races later this month.
The resort, visited by about 3 million people annually, was purchased in 2024 by Vail Resorts for 118.5 million Swiss francs (about $130 million). The U.S.-based operator has pledged significant investment in infrastructure upgrades, including snow-making facilities.
Authorities said victims of the fire at Le Constellation bar were likely of multiple nationalities, reflecting the resort’s diverse visitors, led by Swiss, Italian, and French tourists. The bar, described as a casual venue popular with young people and foreign guests, stood apart from the luxury nightspots for which Crans-Montana is known.
Travel organizer Amin Momen called the resort “a very chic international destination,” noting that December is a peak holiday period for families. The resort has long attracted celebrities, including late actor Roger Moore, who owned a home there.