Romania-based PE firm, Morphosis Capital Partners, through its Morphosis Capital Fund II and supported by Romania Recovery Equity Fund and InvestEU Fund, has made its fourth investment through the launch of Echo Elderly Care, a platform designed to develop a national network of high-quality elderly care services in Romania.
“Our ambition with Echo Elderly Care is to build a trusted national platform and a strong operational model in a sector where demand is rising faster than supply,” said Gabriela Dumitru, partner at Morphosis Capital. “We see substantial room for organic expansion and further consolidation and we are committed to scaling responsibly, with harmonised practices across all locations.”
The development of Echo Elderly Care will follow a consolidation and greenfield investment strategy, starting with the integration of two existing facilities, the AsertivO Elderly Center in Otopeni and Maria Theresia Seniorenresidenz in Sibiu, which form the initial core of the platform. Its approach builds on the experience of Morphosis Capital in scaling platforms in private education and B2B services through consolidation, as well as in healthcare & wellness and retail through the nationwide rollout of new operational units.
The group aims to develop a network of 10 elderly care centres in Romania’s main cities, with AsertivO and Maria Theresia serving as the foundation.
“With the first acquisitions, the AsertivO Elderly Center in Otopeni and Maria Theresia Seniorenresidenz in Sibiu, we are taking the first steps toward building a platform that aims to become the largest and most well-structured network of elderly care centres in Romania,” said Pleșcan, group CEO and co-investor in Echo Elderly Care.
As the network expands, total capacity is expected to exceed 2,000 residents, significantly contributing to reducing Romania’s care gap for the elderly.
“Together with Morphosis Capital and the founders of AsertivO, we are making a long-term investment in a strong team and a robust operating model, designed to consistently deliver quality, safety and continuity as the network expands nationwide,” stated Iulian Pleșcan, group CEO and co-investor in Echo Elderly Care.
Morphosis Capital will actively support the next phase of growth, focusing on harmonizing operational processes across existing centres, strengthening the operating model and developing the capabilities required for nationwide expansion.
Advisors: Mihaela Mandru Legal Office (legal), Mazars (financial and tax), EY (ESG and ethics).