Published on
January 5, 2026
US Joins Thailand, France, Malaysia, Sweden, China, and other key countries, is set to play a pivotal role in accelerating Vietnam’s tourism boom and driving significant revenue growth in 2026. With the country’s tourism sector recording exceptional numbers during the New Year 2026 holiday, including an estimated 3.5 million visitors, Vietnam is well-positioned to capitalize on strong international demand, particularly from these key markets. These nations’ support, combined with favorable visa policies and enhanced travel experiences, sets the stage for Vietnam to achieve its ambitious tourism targets for the year, offering a diverse range of experiences to global travelers.
Vietnam’s tourism sector is soaring to new heights as the nation records extraordinary growth during the New Year 2026 holiday period, with the support of key international markets like the US, Thailand, France, Malaysia, Sweden, China, and others. From January 1 to 4, 2026, Vietnam welcomed approximately 3.5 million visitors, showing a marked year-on-year increase and setting the stage for what promises to be a banner year for the tourism industry.
Record-Breaking Numbers for Vietnam’s New Year 2026 Holiday
The New Year holiday in Vietnam has long been a crucial time for the country’s tourism sector, and this year was no exception. The Vietnam National Authority of Tourism (VNAT) reported a massive influx of travelers, with the nation’s tourism infrastructure reaching new levels of capacity. The holiday saw an estimated 3.5 million visitors nationwide, an impressive milestone that underscores Vietnam’s global appeal.
The country’s tourism facilities saw an average room occupancy rate of 51% nationwide, with several major tourist destinations such as Ho Chi Minh City, Hanoi, and Da Nang seeing occupancy rates closer to 65%. The favorable weather conditions, coupled with the nation’s vibrant tourism activities, made the holiday period a prime time for both domestic and international travelers to experience the beauty and culture of Vietnam.
Among the most popular destinations were Phu Quoc, Da Lat, Mang Den, Ho Chi Minh City, Hanoi, Da Nang, Nha Trang, Vung Tau, and Mui Ne. These regions offered everything from stunning beaches to rich cultural experiences, and visitors were drawn to the allure of Vietnam’s unique offerings. Phu Quoc, known for its pristine beaches, was particularly popular among international tourists looking for a tropical getaway. Meanwhile, cities like Hanoi and Ho Chi Minh City attracted both domestic and international visitors with their mix of modernity and tradition.
Ho Chi Minh City Leads the Charge in Tourism Growth
Ho Chi Minh City was the standout performer, welcoming approximately 1.24 million visitors, marking an incredible 65% year-on-year increase. International arrivals to the city were estimated at over 75,700, a staggering 83% increase compared to the previous year. The city’s growing appeal is evident in its thriving tourism economy, with room occupancy rates reaching around 75%. Tourism revenue for HCM City during the New Year holiday was estimated at 2.63 trillion VND (roughly 100 million USD), reflecting the city’s significant role in Vietnam’s broader tourism boom.
The Impact of International Markets: US, China, South Korea, and More
Vietnam’s tourism growth is particularly driven by international arrivals, with key markets such as China, South Korea, the US, Thailand, Malaysia, and Singapore showing continued positive growth. Inbound tourism from these countries has surged, helped in part by favorable visa policies, direct flight connections, and targeted tourism promotion campaigns.
In particular, the Chinese and South Korean markets have continued to dominate Vietnam’s tourism landscape, with China recording 4.8 million arrivals and South Korea seeing 3.9 million visits through late 2025. Both countries have long been among Vietnam’s largest source markets, and their continued growth signals a strong future for Vietnam’s tourism sector.
For the US market, the increase in direct flights and the growing appeal of Vietnam’s diverse tourist offerings—ranging from cultural experiences to adventure tourism—have contributed to a rise in arrivals. Similarly, the Thai, Malaysian, and Singaporean markets have shown steady growth, with travelers flocking to Vietnam for both business and leisure purposes. These countries continue to play an instrumental role in strengthening Vietnam’s tourism revenue.
Regional Destinations See Strong Growth
The rise in domestic tourism has been another key driver for Vietnam’s tourism boom, with several regions across the country reporting record numbers of visitors. Ninh Binh, known for its breathtaking natural beauty, served over 723,000 visitors during the New Year holiday, including nearly 178,000 international tourists. The region’s tourism revenue was estimated at 795 billion VND.
Quang Ninh, another popular destination, welcomed approximately 657,000 visitors, with around 70,500 international arrivals. The province’s tourism revenue was estimated at 1.62 trillion VND, a clear indication of the region’s increasing prominence in Vietnam’s tourism sector.
Lam Dong province, with its stunning landscapes and attractions like Da Lat, attracted around 650,000 visitors. Tourism revenue in the province was estimated at 1.2 trillion VND, while room occupancy rates ranged from 70% to 80%. Hanoi, the capital city, saw a dramatic rise in international visitors, with a 287% year-on-year increase, drawing approximately 110,000 international arrivals. This surge in foreign visitors contributed to the city’s tourism revenue, which was estimated at around 2.1 trillion VND, a 254% increase from the previous year.
The Rise of Personalised Travel Experiences
One of the most significant trends emerging from the New Year holiday in Vietnam is the growing demand for personalized travel experiences. As international tourism continues to rebound, travelers are increasingly seeking unique and tailored experiences, rather than mass-market tours. This shift is reflective of broader global trends, where tourists are looking for more authentic and meaningful experiences that go beyond traditional sightseeing.
For Vietnam, this presents a unique opportunity to diversify its tourism offerings and cater to the growing demand for bespoke travel experiences. Whether it’s cultural immersions, eco-tourism, or luxury beach resorts, Vietnam’s tourism sector is well-positioned to capitalize on this shift in traveler preferences.
Vietnam’s Ambitious Targets for 2026
The results of the New Year holiday provide a strong foundation for Vietnam’s tourism goals in 2026. The country is aiming to welcome 25 million international visitors and serve 150 million domestic tourists by the end of the year. With continued support from international markets such as the US, Thailand, France, Malaysia, Sweden, China, and others, these targets appear achievable.
To meet these ambitious goals, VNAT is focusing on enhancing tourism infrastructure, promoting sustainable travel practices, and expanding the range of services offered to visitors. The government has also worked to streamline visa policies and improve connectivity, making it easier for international travelers to visit Vietnam. These efforts are expected to further boost tourism in the coming years, with an emphasis on attracting high-value visitors and supporting local economies.
The Role of Vietnam’s Tourism Infrastructure and Promotion
Vietnam’s growing tourism numbers are not just a product of increased international arrivals; they are also a testament to the country’s expanding tourism infrastructure. New hotels, resorts, and transport options are continually being developed to meet the demand of a rising number of visitors. Airports, particularly in Ho Chi Minh City, Hanoi, and Da Nang, have seen upgrades and expansions to accommodate more passengers and improve the overall travel experience.
In addition to infrastructure improvements, VNAT has been active in promoting Vietnam as a top travel destination. The country’s rich cultural heritage, diverse natural landscapes, and dynamic urban centers are being highlighted in international tourism campaigns. With the support of key source markets, these efforts have helped to solidify Vietnam’s position as one of the leading tourism destinations in Southeast Asia.
A Promising Future for Vietnam’s Tourism Sector
As Vietnam continues to expand its tourism offerings and cater to the needs of both international and domestic travelers, the country’s tourism sector is poised for significant growth in 2026. With strong support from the US, Thailand, France, Malaysia, Sweden, China, and other key countries, Vietnam is set to experience an unprecedented tourism boom, driving revenue and contributing to the overall growth of the economy.
The tourism boom is expected to continue throughout the year, with the peak tourism season in early 2026 promising to bring even more visitors to Vietnam’s stunning destinations. Whether it’s for cultural exploration, eco-tourism, or luxurious beach vacations, Vietnam has something to offer every type of traveler, and its tourism industry is ready to welcome the world with open arms.
US joins with Thailand, France, Malaysia, Sweden, China, and more countries, is driving a massive tourism boom in Vietnam, spurring significant revenue growth in 2026. This surge is fueled by increased international arrivals, supported by favorable visa policies and expanding travel connections.
Vietnam’s tourism sector is poised to continue its impressive growth trajectory in 2026, driven by the support of international markets like the US, Thailand, France, Malaysia, Sweden, China, and others. With a strong foundation laid during the New Year holiday, Vietnam is on track to achieve its ambitious tourism goals, attracting millions of international visitors and offering unique, personalized experiences. As the country’s tourism infrastructure continues to evolve, Vietnam is well-positioned to solidify its status as one of Southeast Asia’s most dynamic and appealing destinations.
