According to Publituris, the study shows that the use of these new technological features is not so far as expected. The AI agents may already execute complex tasks, and integrate diverse information, in multiple systems and act autonomously, during various moments of the trip. For travel companies, the use of AI can be a turning point for their businesses.
The consumers trust in AI is already noticed, with more that 90% of the travellers assuming to trust in the precise information generated by the AI platforms. Nevertheless, only 2% of the inquired people would give AI the full responsibility of organising their trip. The study, according to Publituris, suggests that these agents are capable of not only give advice, but also to solve problems that may appear during the trip.
On the other hand, 70% of the inquired people affirm that they would use an AI assistant to plan a trip. Also, more than 60% of the people mentioned that they would prefer if companies give them a travel AI assistant.
The agents may analyse preferences, historic and the context where the traveller fits in, to give the best possible itinerary. It is also possible for them to coordinate multiple booking, through autonomous actions.
However, the greatest impact may be felt in the ‘backstage’ of the operations in the sector. In the case of hotels, the AI agents may reduce between 10 or 30% of the time spent in housekeeping tasks, by combining data like guest schedules and the automatic analysis of the rooms’ conditions. Furthermore, the automatic allocation of rooms, may save the working time in one or two hours, to the front-office teams, as mentioned by Publituris.
Air sector
The study also concluded, according to Publituris, that the air sector may benefit of an increase of 15 and 25% in their revenue, by personalising customer retention programmes.
Despite the identified potential, 90% of businessmen stated that have already used AI in their companies, however, the study demonstrates that the majority of the workers in the sector are still testing the platforms. 38% of the inquired people reveal that they are not using AI in their operations.
The consultant study, according to Publituris, concludes that AI agents may shape not only the way people travel, but also the companies’ operations, introducing new efficiency possibilities, personalisation and increasing revenue, valuing the company even more.