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Market surge is fueled by rising awareness of Vitamin K2’s benefits for bone and cardiovascular health, especially among Japan’s aging population. Urban consumers are increasingly turning to dietary supplements and fortified foods such as natto.
Japanese Vitamin K2 Market
Japanese Vitamin K2 Market
Dublin, Jan. 06, 2026 (GLOBE NEWSWIRE) — The “Japan Vitamin K2 Market Report by Product, Dosage Form, Source, Application, Distribution Channel, City and Company Analysis, 2025-2033” has been added to ResearchAndMarkets.com’s offering.
The Japanese Market for Vitamin K2 is estimated to grow substantially from US$ 12.68 million in 2024 to US$ 36.20 million by 2033, demonstrating a strong Compound Annual Growth Rate (CAGR) of 12.36% over the period from 2025 to 2033. The growth may be explained by heightened awareness regarding the health value of Vitamin K2 and greater consumer interest in dietary supplements and fortified foods.
Rising Awareness of Cardiovascular and Bone Health
A rapidly aging population in Japan is driving demand for bone density and cardiovascular health nutrients. Vitamin K2 has come into prominence for its role in calcium metabolism, which ensures bones become stronger and fractures are avoided, conditions often found among older people. Furthermore, its efficacy in preventing arterial calcification renders it desirable for heart well-being. Public awareness campaigns and medical professional recommendations are increasing consumer consciousness, propelling uptake of Vitamin K2 in supplements and functional foods nationwide. In September 2023, Fujitsu Limited and iSurgery Co., Ltd. initiated a field trial for their “bone health promotion project” between October 2023 and March 2025, in partnership with Jikei University School of Medicine. The trial will determine the efficacy of chest radiographs for bone evaluations and their effect on the health behavior of Fujitsu employees, Japan’s first action aimed at employee health utilizing this technique in examinations.
Expansion of Functional Foods and Nutraceuticals
Japan already has a solid history of functional foods, with a growing focus on incorporating Vitamin K2 into products like dairy products, beverages, and fortification foods. With increasing focus on preventive care among consumers, nutraceuticals with Vitamin K2 are gaining popularity. In response to this trend, Japanese businesses are creating convenient formats for products such as fortified yogurts, capsules, and powders to suit the varied tastes of consumers. The increasing demand for functional and fortified foods is a tremendous opportunity for Vitamin K2 expansion in urban and rural markets alike. Significantly, J-Oil Mills was granted trademarking for Menatto, a branded Vitamin K2 in MK-7 form, in major markets such as the U.S., Japan, Europe, and Australia in December 2022.
Growing Use of Natural and Fermented Ingredients
Japanese consumers show a very strong predisposition toward using natural, plant-derived, and fermented ingredients for food and supplements, in line with their food culture and a preference for clean-label products. Of these, Vitamin K2, specifically from fermented food sources such as natto – a traditional Japanese food staple – has been the subject of increasing interest and matches consumers’ desires. This demand for natural supplements is supported by widespread suspicion of the use of synthetic additives. As such, the natural Vitamin K2 market is seeing strong expansion, fueled by consumers’ faith in known local sources and their move towards holistic and wellness-based lifestyles. In a significant development, Kirin Holdings Co. and Takanofoods Co., a leading natto producer, announced they would collaborate in August 2024 and introduce their products in eastern Japan.
High Production Costs of Natural Vitamin K2
Extracting Vitamin K2 from natural and fermented sources involves complex and resource-intensive processes, which elevate production costs. These costs often translate into higher prices for end products such as supplements or fortified foods, making them less accessible to price-sensitive consumers. For manufacturers, maintaining profitability while ensuring competitive pricing remains a challenge. This cost barrier limits broader market penetration, particularly in mass-market retail channels, despite strong demand for natural ingredients.
Limited Consumer Awareness Outside Urban Centers
Although urban dwellers in Tokyo, Osaka, and other major metropolitan areas are familiar with Vitamin K2, the level of awareness in rural areas is low. Urban consumers are less exposed to functional food and supplements outside cities, and adoption is slower. Filling this gap involves increased marketing activity, promotions, and distribution through neighborhood pharmacies or local supermarkets. Without specific effort at targeting, Vitamin K2 adoption is likely to be driven primarily in Japan’s principal cities, thereby restricting overall market expansion throughout the country.
Key Attributes
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Report Attribute
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Details
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No. of Pages
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200
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Forecast Period
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2024-2033
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Estimated Market Value (USD) in 2024
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$12.68 Million
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Forecasted Market Value (USD) by 2033
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$36.2 Million
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Compound Annual Growth Rate
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12.3%
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Regions Covered
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Japan
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Key Topics Covered
1. Introduction
2. Research & Methodology
3. Executive Summary
4. Market Dynamics
4.1 Growth Drivers
4.2 Challenges
5. Japan Vitamin K2 Market
5.1 Historical Market Trends
5.2 Market Forecast
6. Market Share Analysis
6.1 By Product
6.2 By Dosage Form
6.3 By Source
6.4 By Application
6.5 By Distribution Channel
6.6 By City
7. Product
7.1 MK-7
7.2 MK-4
8. Dosage Form
8.1 Powder & Crystalline
8.2 Capsules & Tablets
8.3 Oils & Liquid
9. Source
9.1 Natural
9.2 Synthetic
10. Application
10.1 Health Supplements
10.2 Functional Foods and Beverages
11. Distribution Channel
11.1 Offline
11.2 Online
12. Top 10 City
12.1 Tokyo
12.2 Kansai
12.3 Aichi
12.4 Kanagawa
12.5 Saitama
12.6 Hyogo
12.7 Chiba
12.8 Hokkaido
12.9 Fukuoka
12.10 Shizuoka
13. Value Chain Analysis
14. Porter’s Five Forces Analysis
14.1 Bargaining Power of Buyers
14.2 Bargaining Power of Suppliers
14.3 Degree of Competition
14.4 Threat of New Entrants
14.5 Threat of Substitutes
15. SWOT Analysis
15.1 Strength
15.2 Weakness
15.3 Opportunity
15.4 Threats
16. Pricing Benchmark Analysis
17. Key Players Analysis
17.1 NOW Foods
17.2 Life Extension
17.3 Nestle
17.4 Bronson
17.5 NatureWise
17.6 Solaray
17.7 Natural Factors
17.8 Source Naturals
For more information about this report visit https://www.researchandmarkets.com/r/acvb0y
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