The publication comes as Bulgarian tourism enters a new investment cycle, underscored by macroeconomic predictability, full EU integration, strong tourism performance, and an asset base that is diverse and differentiated from its competitors. The guidelines were officially presented to Bulgaria’s outgoing Minister of Tourism H.E. Mr. Miroslav Borshos, during his official visit to the UN Tourism headquarters in Madrid.
Presenting the guidelines, UN Tourism Secretary-General Shaikha Al Nuwais said: “Bulgaria stands out thanks to the huge diversity of its tourism sector. From cultural heritage and nature-based destinations to spa, urban, and year-round tourism – it is one of Europe’s most exciting destinations. And it offers so much more to investors. As our new Guidelines make clear, it shows a commitment to transparency, and competitiveness, supported by a stable fiscal framework and strong European integration.”