May 26, 2025. Louis Vuitton 38 America’s Cup May 27, 2025. Louis Vuitton 38 America’s Cup

Louis Vuitton 38 America’s Cup. America’s Cup trophy and Louis Vuitton trophy in Naples, Mount Vesuvius in the background.

Ian Roman / America’s Cup

The America’s Cup will always be more than just another sailboat race. And now that Grant Dalton, CEO of the current America’s Cup defender Emirates Team New Zealand has announced that the 38th America’s Cup will start on July 10, 2027 in Naples, Italy, the historic race is entering a whole new era.

The announcement was made at the Palazzo Reale where representatives of the five teams currently entered to compete for the Louis Vuitton 38th America’s Cup — Emirates Team New Zealand (NZL), GB1 (GBR), Luna Rossa (ITA), Tudor Team Alinghi (SUI), and K-Challenge (FRA) — were presented, and the official announcement of Louis Vuitton’s sponsorship and commitment to the America’s Cup was confirmed by Pietro Beccari, Chief Executive Officer of Louis Vuitton.

America’s Cup Partnership (ACP) announcement at Palazzo Reale in Naples.

Ian Roman / America’s Cup

Speaking about Louis Vuitton’s continued involvement, Mr Beccari said: “We are delighted to support the America’s Cup in its new transformation, ushering in an even more modern and inclusive era. Together, we experienced the Cup’s first major transformation in 1983 with the creation of the Louis Vuitton Cup, and today we are honored to be present for this new historic edition, the first to take place in Italy, once again demonstrating that Victory Travels in Louis Vuitton.”

EMIRATES TEAM NEW ZEALAND will host the 38th America’s Cup in Naples Italy

Ricardo Pinto / America’s Cup

Grant Dalton, CEO of Emirates Team New Zealand said, “We are immensely grateful to the government of Italy for making the Louis Vuitton 38th America’s Cup the most anticipated in its 175-year history. Hosting the event in Italy is an honour and we are acutely aware of what is to come in terms of the passion and colour that the Italian fans will display. The Partnership is a watershed for the America’s Cup that shares governance and the event’s future direction and development, and having Louis Vuitton announce their continued commitment to the America’s Cup is a testament to the new direction. It’s absolutely vital to the long-term but, in the near-term, the ACP will guarantee some of the closest racing and a contest unparalleled.”

Sir Ben Ainslie, Team Principal of the Challenger of Record GB1, echoed Dalton’s words, saying: “Today marks a defining moment for the America’s Cup. The teams have come together to set a clear line in the sand and begin a new era of strong governance and neutral management, all with the ambition of growing the fanbase and the commercial appeal of the event.”GB1 are already seeing that vision come to life through the strength of our partnerships, including securing significant investment from Oakley Capital and engaging in exciting conversations with major global brands. The America’s Cup is an iconic event, and this new chapter could elevate it into the highest tier of global sport.”

Will LUNA ROSSA PRADA PIRELLI TEAM have “home field advantage” in the upcoming America’s Cup that takes place in July, 2027?

Ian Roman

Max Sirena, Chief Executive Officer of Luna Rossa: “We are very pleased that the first Preliminary Regatta will take place in Cagliari, a beautiful city we know well, having chosen it as our base back in 2014. It will be the first taste of the Louis Vuitton 38th America’s Cup, and our goal, as always, is to give our very best. As for Naples, we’re sure it will be memorable. The Gulf of Naples is widely considered one of the most beautiful sailing venues in the world, and it will certainly provide a unique setting for the event. Of course, we feel the responsibility of racing in our own country in front of thousands of fans, but at the same time this will give us an extra boost to face the challenge in the best possible way. Since the end of the 37th America’s Cup in Barcelona, we have never stopped working to be as prepared as possible for the 2027 event, with one clear objective in mind: to try to become the first Italian team to win the America’s Cup.”

Watch this space.

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