It’s just a few months ago when Bitcoin hit its historic high price of more than $126,000. This occurred on October 6, 2025, drawing the attention of many investors worldwide. Remember, this was after years of loud predictions that crypto was dead. A good example is when, in 2023, Chamath Palihapitiya, a tech investor, loudly declared, “Crypto is dead in America.” Yet, there it was again, on every headline, proving such people wrong.
But fast-forward to today, and Bitcoin prices have dropped significantly. According to crypto exchange Binance, the BTC to USD conversion rate as of 10/12/2025 stands at approximately $91,514. That’s a drop of more than $35,000. Strangely, these price movements do not deter people. Looking at recent statistics by Exploding Topics, you may be surprised to learn that approximately one billion people around the world use digital currencies.
Further highlighting crypto’s widespread popularity, Rachel Conlan, Binance CMO, says, “Reaching 300 million users is a powerful testament to the strength and spirit of the Binance community. Over the years, I’ve had the privilege of meeting countless users whose lives have been positively transformed by crypto.” So, why exactly are these tokens attractive even when prices swing wildly?
Meeting the growing demand for faster payment methods
The days when you could wait ages to receive your money are long gone. In fact, if you encounter such an experience on a platform, you may as well abandon it for good. Modern consumers have become fast-paced and are intolerant of slow transaction processes. It’s a big part of why Merchant Advisory claims that 42% of shoppers drop off when they encounter lengthy checkout processes.
At a time when a good number of customers consider the payment experience a top priority, you never want to slow down the transaction process. Also, the more discerning consumers become, the more expensive it becomes to attract and retain them. That’s why offering instant payment methods has become crucial for companies seeking long-term survival.
Fortunately, digital currencies can help address this need. Their decentralized nature eliminates the need for intermediaries who often lengthen the transaction process. What is even more intriguing is how these tokens are innovating. Just recently, Ethereum completed the Fusaka upgrade. According to Binance, the upgrade “is expected to cut Layer 2 transaction fees by about 40-60% and help rollups scale toward 100,000+ transactions per second.”
A capacity of this nature means that it’s still possible to enjoy seamless payments even during peak seasons. And since offering consistent payment experiences can help improve competitiveness, it’s easy to understand why businesses are welcoming crypto regardless of its rapid price fluctuations.
Volatility can be viewed as a price opportunity
If you’ve been in the crypto industry for some time now, you know how volatile tokens can be. One minute, tokens are soaring toward new all-time highs, and the next, they’re dipping sharply. But for many, this volatility isn’t always a warning. Seasoned traders often see price swings as opportunities to buy low and sell high.
Perhaps the exciting part is that you don’t have to wait years for markets to gain massively. This can happen within weeks, days or even hours. A more recent example is when Ethereum surged 10% in a single day in early December 2025, breaking through the key $ 2,840 level. Traditional markets might take years to experience such a gain.
And while cryptocurrency is highly volatile, its token value tends to increase over the long run. Take Bitcoin, for instance. During its launch, it was worth only a few cents. However, today, the token is valued at over $91,000. Imagine someone who invested in the token ten years ago. Suppose the coin’s value was about $430 then, they would have turned a modest $1,000 investment into more than $213,000 today.
Using this philosophy, many investors learn to look past short-term dips and focus on the long-term potential. To them, temporary volatility is part of the journey, not the destination.
Crypto can help solve real-world challenges
One of the biggest challenges of today’s online businesses is cyber threats. As Cybercrime Magazine notes, global cybercrime costs have now reached $10.5 trillion and are expected to continue growing if companies don’t adapt quickly. At the same time, a new wave of AI-based attacks, called deepfakes, is emerging. In these attacks, malicious actors create convincing hoax content with the aim of tricking unsuspecting users.
Blockchain, at the heart of digital currencies, offers an immutable and transparent record, where every transaction is securely logged. In this way, you can track the authenticity of every transaction and reduce the risk of fraud.
When it comes to addressing other challenges, such as financial inclusion, cryptocurrency could also be helpful. It helps by offering bank-like services to the unbanked via smartphones. All a user needs to access global markets is a few taps on their phone and a reliable internet connection. This ease of access could be handy, especially for businesses targeting a global audience.
As a result, your brand reputation could improve just because you showed your commitment to catering to multiple audiences. In turn, this could make your brand more competitive, resulting in improved performance.
It’s such benefits that make it easy to see why crypto remains attractive even when prices change significantly. Remember, people no longer view these tokens as mere speculative assets. Instead, they see them as tools for solving real-world challenges, which is why digital currencies remain popular.