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    1. >When French President Emmanuel Macron walked out onto a Davos stage sporting a pair of reflective blue aviator sunglasses, Stefano Fulchir, the CEO of iVision Tech SpA, did a double take. 

      >Based in a small town in northeast Italy, the little-known eyeglasses producer had seen its market value dwindle to only about €12 million ($14.1 million) before the French leader’s appearance put their eyewear at the center of global attention. The stock has surged since, jumping more than 60% across three sessions and bringing its market capitalization to €19 million.

    2. FourArmsFiveLegs on

      Get your WW3 sponsorships! LOL. You have to wear the brands on your combat uniform at all times

    3. Went from dismantling discussions between world leaders to this lol. Pretty quickly too.