At US ski resorts from Montana to Maine, lodging and resort companies are rolling out the hospitality for their northern visitors — marketing steep on bookings, accepting the weaker loonie on par with the dollar and translating more messaging into French — in hopes that travelers from Canada, long the biggest source of international visitors to the US, will put aside their hard feelings toward President Donald Trump and return to the country’s snow parks.
According to a survey of Canadian travel agency owners and managers conducted at the end of 2025 by *Travel Weekly* and market researcher Phocuswright, 78% said their gross bookings to the US were down from the same period a year earlier. As of Jan. 22, Canadian bookings to American resorts for winter arrival were down about 41%, compared to just a 5% drop among US customers, according to industry tracker Inntopia.
“Canadians are affronted by what feels like a betrayal by a longtime friend,” says Tom Foley, Inntopia’s director of business intelligence. In fact, Inntopia data show Canadian-made bookings tend to drop within 48 hours of any new controversial geopolitical statement by Trump. “They’re upset—and they are digging in.”
It’s not like there aren’t enough ski resorts in Canada. People go to the US for variety, but these days that’s gonna’ be weighed against the obvious.
dongsfordigits on
East coast skiing is barely worth its cost in money let alone a trip to the gulag or getting murdered, and Canada’s western resorts a better even controlling for rampant US fascism. No shit Canadians aren’t in a rush to US ski slopes.
AdSevere1274 on
Many Canadians have boycotted American stuff for a while now. I don’t buy anything American unless there is no substitute. I haven’t even bought a coffee at McDonalds at rest stops. I don’t shop at Walmart or Amazon either unless I can’t find something I need elsewhere. It is much easier than I expected earlier.
Also less is more.
We have substitute for for ski hills. Quebec, Alberta and BC have great ski hills. Ontario so so but we have some good ones too. A lot of people like night skiing and going to USA for it would be kinda crazy anyways.
Mother_Charge_7084 on
I’m not paying CAD$200/day to ski.
It has very little to do with the border. I don’t like US politics right now, but I know a lot of people in Vermont that hate it more than I do, so I don’t mind throwing them a bit of love now and again.
dalmationman on
I live in a border town, and had been going to Elicotteville NY. This year went to Mont Tremblant and absolutely fell in love (I know I’m not comparing apples to apples). The objective part of the comparison says 5 hour drive to approx 750 elevation or 9 hour drive to 2100 ft. Throw in what’s going on over there, and I’d drive the extra 4 hours for the same skiing. Let alone almost 3 times the elevation. No trainer.
6 Comments
*From Bloomberg News Reporter Charles Gorrivan:*
At US ski resorts from Montana to Maine, lodging and resort companies are rolling out the hospitality for their northern visitors — marketing steep on bookings, accepting the weaker loonie on par with the dollar and translating more messaging into French — in hopes that travelers from Canada, long the biggest source of international visitors to the US, will put aside their hard feelings toward President Donald Trump and return to the country’s snow parks.
According to a survey of Canadian travel agency owners and managers conducted at the end of 2025 by *Travel Weekly* and market researcher Phocuswright, 78% said their gross bookings to the US were down from the same period a year earlier. As of Jan. 22, Canadian bookings to American resorts for winter arrival were down about 41%, compared to just a 5% drop among US customers, according to industry tracker Inntopia.
“Canadians are affronted by what feels like a betrayal by a longtime friend,” says Tom Foley, Inntopia’s director of business intelligence. In fact, Inntopia data show Canadian-made bookings tend to drop within 48 hours of any new controversial geopolitical statement by Trump. “They’re upset—and they are digging in.”
[ Read the full story here](https://www.bloomberg.com/news/articles/2026-01-26/canadian-skiers-skip-us-mountain-resorts-this-season-thanks-to-trump)
It’s not like there aren’t enough ski resorts in Canada. People go to the US for variety, but these days that’s gonna’ be weighed against the obvious.
East coast skiing is barely worth its cost in money let alone a trip to the gulag or getting murdered, and Canada’s western resorts a better even controlling for rampant US fascism. No shit Canadians aren’t in a rush to US ski slopes.
Many Canadians have boycotted American stuff for a while now. I don’t buy anything American unless there is no substitute. I haven’t even bought a coffee at McDonalds at rest stops. I don’t shop at Walmart or Amazon either unless I can’t find something I need elsewhere. It is much easier than I expected earlier.
Also less is more.
We have substitute for for ski hills. Quebec, Alberta and BC have great ski hills. Ontario so so but we have some good ones too. A lot of people like night skiing and going to USA for it would be kinda crazy anyways.
I’m not paying CAD$200/day to ski.
It has very little to do with the border. I don’t like US politics right now, but I know a lot of people in Vermont that hate it more than I do, so I don’t mind throwing them a bit of love now and again.
I live in a border town, and had been going to Elicotteville NY. This year went to Mont Tremblant and absolutely fell in love (I know I’m not comparing apples to apples). The objective part of the comparison says 5 hour drive to approx 750 elevation or 9 hour drive to 2100 ft. Throw in what’s going on over there, and I’d drive the extra 4 hours for the same skiing. Let alone almost 3 times the elevation. No trainer.