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    ANTA Sports to Acquire 29% Stake in PUMA, Further Strengthening Globalization Strategy
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    ANTA Sports to Acquire 29% Stake in PUMA, Further Strengthening Globalization Strategy

    • Accelerates multi-brand globalization strategy and enhances ANTA’s global reach and competitiveness

    • Brings proven growth track record to help unlock PUMA’s potential globally including in China

    • Supports PUMA’s management, strategy, brand autonomy and identity

    • Has no current plans to make a takeover offer for PUMA

    HONG KONG, January 27, 2026–(BUSINESS WIRE)–ANTA Sports Products Limited (“ANTA Sports” or the “Company,” stock codes: 2020 (HKD counter) and 82020 (RMB counter), and its subsidiaries collectively the “Group”), today announced it has reached a share purchase agreement with Groupe Artémis, the investment company of the Pinault family, to acquire a 29.06% stake in PUMA SE, the company behind iconic global sports brand PUMA. The stake is valued at EUR 1.5 billion in cash. The transaction marks a significant step in ANTA Sports’ globalization strategy, further enhancing its reach, recognition and competitiveness in the global sporting goods market.

    The transaction is expected to close by the end of 2026, subject to relevant regulatory approvals and customary closing conditions. The equity acquisition will be entirely financed with ANTA Sports’ internal cash resources.

    Ding Shizhong, Board Chairman of ANTA Sports, commented: “This acquisition makes ANTA Sports the largest shareholder of PUMA and marks a major step forward in our ‘single-focus, multi-brand, globalization’ strategy. PUMA is an iconic global brand with substantial heritage. Working with PUMA, we look forward to learning from each other and joining hands to fully unlock the brand’s full potential. This will further accelerate ANTA Sports’ globalization, and help drive the next chapter of growth for the global sports markets including China – creating lasting value for both companies’ consumers and shareholders worldwide.”

    ANTA Sports has over 35 years of experience in the sporting goods industry. Building on its foundation and growth engine in the Chinese market, it has achieved an industry-leading position in the country. The Group has been expanding operations across key markets including Southeast Asia, the Middle East, Africa, North America, and Europe. It has successfully empowered multiple international brands, accumulating extensive experience in multi-brand operations management and brand value revitalization, including its unique “Brand + Retail” business model with a proven track record.

    PUMA is globally renowned for its rich heritage and has built deep brand equity and worldwide presence. It also brings powerful sports assets – particularly in football, running, training, basketball, and motorsport, and has a wide reach across key sports markets including Europe, Latin America, Africa, and India. Anta Sports’ portfolio brands and PUMA offer highly complementary strengths across product portfolio, category specialization and regional footprint.

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