“DEI only improved things” at Ubisoft, says former employee “stunned” at “misinformation” claiming diversity, equity, and inclusion to blame for Assassin’s Creed studio’s drop in share prices
https://www.gamesradar.com/games/assassin-s-creed/dei-only-improved-things-at-ubisoft-says-former-employee-stunned-at-misinformation-claiming-diversity-equity-and-inclusion-to-blame-for-assassins-creed-studios-drop-in-share-prices/
30 Comments
Found the dei hire
People who bash DEI by large are ignorant of how it works, they think that it just means ignoring all candidates to pick a black person or a woman without looking at their qualifications just to fill an arbitrary quota
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***”This work of fiction was designed, developed and produced by a multicultural team of various religious faiths and beliefs”***
The first game included this disclaimer. Sure they changed it over time to add some virtue signalling, which took away some gravitas of the initial disclaimer, but AC got famous on histories rich cultural and religious diversity. I very much doubt that it suddenly became a problem with AC Shadows.
What hurt AC is how bloated and boring they become, nothing else, as everything else tends to be top quality.
A DEI hire says „DEI good, consumer baaad“
The shit coming from unisoft is directly related to putting ideology first and „fun&reality“ last
woke = bad. Wow, crazy
Different time, different people…
Dei isnt what is hurting ubisoft, they’ve always been more inclusive and good about diversity in their games way before cIowns started thinking dei was bad because drifters told them what to think. Trash management and shareholders are what’s hurting them.
The fall was caused by the executives being terrible in every single way.
There’s plenty of stuff one can criticize about Ubisoft, but I don’t see how any of that would be caused by diversity policies.
Well. Keep it going then. Why change? It is not like foreign companies buying your IP at a discount. It must be audience fault for not buying stuff that they don’t like. They should totally use their money to support you even how much they dislike your product. Yeah! It is never your fault! Keep it going! Modern audiences for the win and ignore how concord failed miserably.
The definition of Affirmative Action is white men mostly hiring other white men and paying them more than other employees.
The early Assassin’s Creed was amazing for the depth of the narrative and cultural references. At its best it was so satisfying to play. I even went from Australia to Rome and photographed myself in specific locations in the game.
Meanwhile my country’s cricket team began to kick ass again. Cricket nations encompass about a quarter of the world’s population and we had lost our mojo. Our captain mentioned climate change and the Murdoch/Fox/Sky News oligarch mouthpieces said, ‘Go woke, go broke.’
Then the climate change guy led Australia to one of its greatest years in the 150 year history of our cricket. ‘Go woke and win’ was our message.
Ubisoft the poster boy for DEI.
https://www.gamedeveloper.com/design/women-are-too-hard-to-animate
https://www.vg247.com/kassandra-assassins-creed-odyssey-lead
“Women don’t sell”
https://splicedonline.com/why-wasnt-aya-the-main-character-in-ac-origins/
Aya was supposed to play a bigger role in the franchise but ended up with a significantly reduced role.
https://www.france24.com/en/live-news/20250310-former-ubisoft-bosses-on-trial-in-france-over-alleged-harassment-1
https://www.theverge.com/2020/7/21/21332534/ubisoft-serge-hascoet-harassment-sexism-racism-metoo
Toxic culture filled with racism and sexism.
And I believe the entire executive team are white male with the exception of the HR director.
Ubisoft what a beacon of diversity.Â
They’ll try to blame it on absolutely anything but gross corporate ineptitude at the highest level
But we all know that Yves Guillemot is a corrupt and stupid CEO who has systematically destroyed the company’s reputation with over a decade of awful, mind-numbing stupid leadership
I don’t know how you can say your a fan of Assasssin Creed or Ubisoft specifically and say DEI is the problem.Â
The games quite literally explore history, other cultures, identity and race as core principals of their stories and world.
Gas lighting is very real with this article. Obviously it’s dei plus other things together that is the cause of people hating on ubisoft trash games.
Well, good for them if it improved stuff at UbiSoft.
But the repercussion isn’t there in the games, that’ s why Ubisoft lost 94.5% of their market valuation since [the high in 2021 & 2018.](https://companiesmarketcap.com/ubisoft/marketcap/)
Since that period also has seen the most DEI incentives from Ubi, people come can come to false conclusions.
If AC Samourai wasn’t the flop every body thinks, why is there no sign in valuation as the game came out almost a year ago?
AC has become – in my opinion – just a franchise they can milk.
I played AC from the first to Origins, always hoping for better mechanics.
While the main story was ok, i’m not willing to shell out 60-70 bucks for such a – otherwise- repetitive, boring game.(And be Beta-Tester)
Ubisoft are struggling because they think expansive open worlds full of repetitive collectathons makes a good game. They basically just keep making the same game over and over again
You don’t say.
From the Ezio trilogy to The Odyssey, increasingly unengaging storylines, increasingly formulaic missions, and an ever-growing number of microtransactions.
DEI isn’t the problem—greed, laziness, and freeloading are.
People complain about DEI… About a game where the first ever release was about running the Middle East killing the far rights favorite heroes, Templats…
My brother in Christ, the franchise was already doing everything the far right hated from the get go.
Killing people on the streets without prejudice and consequences sure beats DEI right
“as a former employee I would like to make clear” that so-called “internal DEI advocates didn’t have much influence.”
We know this is a lie because they would have pitched a major and very public tantrum about it if they didn’t have some sort of internal control.
No one gave a shit until GamerGate, the rise of the alt-right, and MAGA told people with pliable minds that they should be upset about it. People always look for an outlet for why they feel their lives are going to shit, and DEI is low hanging fruit. Don’t blame the wealthy, though. Never the billionaires.
I think the employee might be missing the point. I’m sure DEI helped with the environment and their working experience. It was Dei that leaked into the games that made them total shit.
The backlash against diversity was always about protecting privilege. It’s that simple.
Fucking idiots
Being against “DEI” is such a clear sign that someone is low functioning. All scholarly data on the subject points to diverse groups of people performing better in a wide variety of tasks than groups of similar skill-levels but containing less diversity. The simple fact of the matter is that diversity, quite literally, makes everything better for everyone at every level. Diversity provides variety of thought and background which, in turn, creates better creative and intellectual environments.
Anyone and everyone against “DEI” is just someone who’s overly emotional about the idea of white people being excluded from positions they would normally dominate DESPITE being less qualified. DEI is the elimination of people who are less deserving being unfairly prioritized – a course correction that aims to give opportunities to people that are deserving but often excluded in spite of that deservedness. Anyone denying any of that is being irrational and denying reality.
Whoever is saying that is being incredibly disingenuous
The reason why Ubisoft has fallen is because they have repeatedly made anti-consumer announcements, only release the same generic designed games and basically stopped releasing unique high profile games
Anyways some of the reasons for their drop not only has to do with quality, but also with the Ubisoft brand now as a lot of gamers view the company negatively
I for one don’t buy any of their games and the same goes for EA
Not even if the games are decent sorry I stopped supporting garbage companies they dug their own grave with their stupidity
The last game I played of them was Black Flag the naval battles were neat, but everything else was the usual generic stuff
I can only play a few AC before I am bored out of my mind, and they haven’t released anything that makes me take noticeÂ