Dental Holding has signed an agreement to acquire Greece-based Memodent Group (Memodent S.A. and Oral Vision IKE), the country’s leading dental supplies distributor. After expanding into Croatia and Hungary in the first half of 2025, Dental Holding further consolidated its presence in the Greek market by acquiring Memodent, marking its seventh acquisition in the dental distribution sector.
As the established largest dental distributor in Central and Eastern Europe, Dental Holding now strengthens its leadership across five dynamic markets, expecting revenues exceeding EUR 130 million in 2026. The transaction is part of the Group’s strategy to expand its geographic footprint, invest in process automation, and capitalize on strong organic growth in core markets.
Memodent, founded in 2000 by Agamemnon Xenoudakis, Georgios Xenoudakis and Vasilis Papadimitropoulos and headquartered in Athens, is the leading dental supplies distributor in Greece providing a comprehensive portfolio of products and services to around 10,000 dental clinics and 1,500 dental laboratories.
Charis Xenoudakis, Memodent, said: “We take great pride in the legacy our family and team have built over the years — one defined by trust, quality, and a deep commitment to our customers and partners. Joining forces with such a reputable and forward‑looking Group ensures that this legacy not only continues and also evolves. With deep respect for the past and a clear vision for the future — and supported by their scale, expertise, and shared values — we are confident that together we will strengthen our foundation, foster a resilient and sustainable market, support sustainable development across the sector and reach new milestones for years to come.”
Bogdan Tufeanu, CEO of Dental Holding, commented: “This acquisition is a strategic move that enhances our capabilities and positions us for sustained growth. We will continue to invest in automation and digital platforms to enhance efficiency and deliver even greater value to our customers. I want to thank the founding family for building such a strong and respected organization. Together with Memodent founders, we will combine Dental Holding’s regional expertise, scale, and digital leadership with their deep local insights and operational excellence, accelerating growth and taking the organization to the next level.”
Adrian Stănculescu, Partner at Abris, commented: “We are delighted to partner with the market leader in Greece and to welcome such a well-established and respected organization into our Group. This partnership reflects our commitment to building scale and creating long-term value through collaboration, innovation, and operational excellence. We look forward to working closely with the founding team and continuing to support their growth ambitions as they become an integral part of our expanding network.”
Mihai Zamfir, Investment Director at Abris commented: “We have been considering an investment in Greece for some time, recognizing the market’s strong potential driven by improving macroeconomic indicators and solid fundamentals. This acquisition strengthens Dental Holding’s position as the leading dental distribution platform in Central and Eastern Europe, enhances operational and commercial synergies, and reaffirms the group’s capacity to execute complex M&A transactions that drive sustainable growth and value creation.”
The founders will continue to run the operations in Greece and drive operational excellence. The agreement is conditional upon securing customary regulatory approvals and is expected to complete in Q1 2026. The transaction was executed by Mihai Zamfir and Matei Enache-Pommer. Advisers to Dental Holding included DLA Piper Romania & Potamitis Vekris (legal) and PwC Greece (financial and tax).
Abris Capital Partners is a leading independent private equity fund manager, focused on mid-market opportunities in the major countries of Central Europe. Established in 2007, Abris seeks to identify, and partner with, the most successful and dynamic mid-market businesses in Central Europe, which can benefit from an input of capital and/or management expertise at both strategic and operational levels. With investment capital of almost €1.3 billion, Abris has obtained financial backing from many leading global investment institutions including corporate and public pension plans, financial institutions, funds of funds and US university endowment funds. Abris has a long-term investment horizon and usually targets transactions in which it is able to acquire a majority or sole ownership position. The typical financial commitment by Abris to any single transaction can range from €30 million to €75 million, with larger commitments available if required. The Abris advisory business operates using teams based in Warsaw and Bucharest.
Dental Holding is the leading dental supplies platform in the CEE region. The Group operates in five countries (Romania, Bulgaria, Greece, Hungary and Croatia) and distributes a complete portfolio of high-quality dental products and equipment for dental clinics and laboratories, with over 70,000 SKUs reaching more than 60,000 customers. Dental Holding is a data driven company boasting one of the most advanced e-commerce platforms in the industry. The group’s vision is to partner with dental care professionals through innovation, professionalism and a customer-centric approach.