Innovation Centre Kosovo in collaboration with Data4X have presented the Exclusive Digital Economy Survey Report – a comprehensive market overview, combining structural data, technology adoption indicators and regional comparative analysis.
The announcement states that the digital economy has reached a turnover of around 1.9 billion euros, with an average growth of 16% per year (2021–2025).
“Over 47,000 people are currently employed in digital and related sectors, or about 11% of total employment, including about 7,500 software developers.
Digital exports have reached around 690 million euros, or 36% of total turnover, above the regional average – a clear indicator of international competitiveness,” it further states.
In terms of Artificial Intelligence, ICK showed that according to their analysis, although almost half of companies already have an operational presence of AI (basic automation, assistance, initial analysis), use in more advanced applications still remains limited – a clear space for the next phase of transformation.
The discussion also expanded to e-commerce and electronic payments, where the market has reached around 492 million euros, driven by the increased use of cards and digital platforms.
One of the challenges that was highlighted is the level of maturity of digitalization in businesses, which is still at a developmental stage.
Some recommendations that were highlighted:
✅Investment in human capital and education
✅Investment in infrastructure and data centers
✅Improving policies for enterprises
KOSOVO’S DIGITAL ECONOMY IN 2025 – FULL SURVEY
Kosovo is becoming a digital power in the region! Here are the figures:
💰 TOTAL TURNOVER: 1.9 billion euros
📈 Average growth: +16% per year (2021-2025)
👥 WORKFORCE: 47,042 employees
•11,881 specialized professionals
•7,500 software developers
•11% of total national employment
🌍 EXPORTS: €690 million
•36% of total turnover goes abroad
•Above the regional average of 32%
🤖 AI ADOPTION: 47% of companies
•Cloud: 59% in implementation
•Data analysis: 51%
•Kosovo ranks 6th in the region
AI SPECIALISTS FOR 1,000 ENGINEERS:
Montenegro: 23
Serbia: 16
North Macedonia: 16
Slovenia: 13
Croatia: 11
KOSOVO: 10
Albania: 10
Bosnia: 9
HOW IS CHATGPT USED IN KOSOVO?
Homework: 12%
Migration/Visa: 12%
CV & Interview: 11%
Coding: 10%
REGIONAL INDEXES – KOSOVO LEADER:
•Opportunity Index (OPI): 100 🥇
•Educational Readiness (ERI): 93 🥇
•Readiness for Digitalization: 69%
Kosovo is at the crossroads of digital transformation. With young talent, competitive costs (24% labor costs), and rapid adoption of AI – the future is digital!
Kosovo is positioning itself as an important technological hub in the Western Balkans.
CONCLUSIONS:
Kosovo offers a unique combination: young technical talent, competitive operating costs, and rapid adoption of new technologies. With a steady 16% growth per year and exports accounting for 36% of turnover, Kosovo’s digital economy is a success story that deserves attention from investors and strategic partners.
In the coming days, we will break down the analyzed data for the ICT, Administrative – Support and Professional sectors. /Telegrafi/