In November, the Swiss company and the League announced a multi-year partnership naming NORQAIN the Official Luxury Sports Watch of the NHL.
NORQAIN was founded in 2018 and is located in Nidau Bienne, Switzerland. Pittsburgh Penguins captain Sidney Crosby and Nashville Predators captain Roman Josi are shareholders.
Streit believes the partnership is a “great fit” for NORQAIN.
“Having me, one of the co-founders, Roman Josi from the beginning, we have Sidney (Crosby), participated in NORQAIN. I think it’s a great fit. The NHL is, for me, the coolest league in the world. And I think the fans, the attention the League gets, the players, that’s the group we think could be our client, if they’re not our [client] already. It has a lot of potential in the U.S. market and the Canadian market. It is the most important market for us.
“So, reach, visibility, great stories, hockey, the dynamic of the sport that fits to our brand. We are very innovative and creative and we are kind of fast paced and so is the game of hockey. There’s a lot of good similarities.”
The limited-edition watch can be found on NORQAIN’s website.