Comparing CJ-On-Style Travel Products
Expensive Ordering Three Times the Value of General Products
“Proves the Value of Experience”
사진 확대 CJ OnStyle-Via New World’s ultra-high Swiss travel broadcast captured.
Orders flocked to a 10-day trip to Switzerland worth 17 million won from home shopping.
CJ OnStyle announced on the 1st that the high-priced Swiss 9-day travel products of Shinsegae Department Store’s premium travel platform “Via New World” recorded about three times the number of orders compared to the average of general Swiss travel products. CJ OnStyle analyzed, “If the value of experience is certain, it is also in contact with the trend of ‘Experience Luxury’ consumption, which does not spare money,” and decided to organize additional broadcasts of Viacin World ultra-high-priced travel products around the Lunar New Year holiday.
The Viacin World Swiss travel package consists of luxury content such as full-time business class flights, five-star hotel stays, and visits to three gourmet fine dining restaurants. In addition, it includes a tour of the four best peaks of the Swiss Alps, including hiking the Mount Rigi Observatory, and a first-class boarding pass for the panoramic train “Golden Pass Line” where you can enjoy the magnificent view of the Alps. Incheon International Airport round-trip pickup service will be provided when entering and leaving the country, and Shinsegae Department Store’s VIP performance will be recognized.
CJ OnStyle has implemented an immersive viewing experience as if it were in Switzerland by combining next-generation video technologies such as extended reality (VR) and artificial intelligence (AI) in live video. It was also effective to expand customer contact points through a channel diversification strategy that led to mobile live after TV live.
Kim Hyo-soo, head of CJ OnStyle Living Service Business Division, said, “This super-luxury product is the result of the addition of new travel experiences proposed by Viacin World to differentiate product sourcing power and content capabilities that convincingly delivered it,” adding, “We will continue to strengthen the curation of travel products that expand customers’ lifestyle values not only to overseas travel but also to domestic premium hotels and resorts.”