“A leading Hollywood figure has warned “it’s likely over for us”, after watching a widely disseminated AI-generated clip featuring Tom Cruise and Brad Pitt fighting.
Rhett Reese, co-writer of Deadpool & Wolverine, Zombieland and Now You See Me: Now You Don’t was reacting to a 15-second video showing Cruise and Pitt trading punches on a rubble-strewn bridge, posted by Irish film-maker Ruairí Robinson, director of 2013 sci-fi horror The Last Days on Mars. Reposting the clip on social media, Reese wrote: “I hate to say it. It’s likely over for us.”
He added: “In next to no time, one person is going to be able to sit at a computer and create a movie indistinguishable from what Hollywood now releases. True, if that person is no good, it will suck. But if that person possesses Christopher Nolan’s talent and taste (and someone like that will rapidly come along), it will be tremendous.”
Robinson said that the clip resulted from a “2 line prompt in Seedance 2”, referring to the AI video generator Seedance 2.0, released on Thursday by TikTok co-owners ByteDance.
The Motion Picture Association (MPA), the Hollywood trade association, accused ByteDance of “unauthorised use of US copyrighted works on a massive scale”.”
OriginalCompetitive on
It might signal the start of the end, but …:
A frenetic fight scene strikes me as relatively easier to simulate than a normal, emotional human interaction. It might still be a while before the last remaining vestiges of uncanniness are removed from slower, personal scenes where human viewers will be highly attuned to every facial twitch.
Is it actually that much cheaper to create a movie scene through AI rather than just hiring people and pointing a camera at them? Hollywood costs are bloated for sure, but a lot of that is marketing (which will remain even if AI makes the movie), star actor salaries (which might also remain if people want to see their favorite human actors in movies), and post-processing and editing (which truly will be cheaper with AI, but doesn’t necessarily affect the “human” side of filmmaking.
I’m quite sure that action / superhero films will soon be replaced by AI. But those were already pretty much cookie cutter, assembly line productions.
But “normal” films might still remain if AI turns out not to make them that much cheaper.
RedofPaw on
AI generated movies are going to suck way worse than anything Hollywood produces right now.
ArnieCunninghaam on
Nice fight scene. Now make My Dinner With Andre with prompts.
PantsAflame on
I don’t think fully AI generated movies are going to fully take over anytime soon, but as a VFX artist with about thirty years experience, I’m just happy that I’m approaching retirement. If I was starting out, I’d be pretty depressed.
MoobooMagoo on
Insofar as AI may one day become very good at making homogenous schlock, sure.
nyrf12 on
Yeah if I made shit movies people forget about by the time they buckle their seatbelt I’d also be spooked.
Really_McNamington on
It’s a carefully curated piece of public relations material. Bet it doesn’t do anything like as well in the real world.
Chickenwing3791 on
Someone hurry up and remake season 7 and 8 of Game of Thrones
theoort on
I’m going to be so relieved when this bubble bursts
VoidCL on
Well, it will absolutely make reshoots a lot cheaper at the very least.
Structure5city on
The thing that even fewer people are talking about is how it will be next to impossible to get anyone to watch what you create. The choices will be so overwhelming, getting anyone to give what you made a chance will be near impossible.
Norfhynorfh on
These videos are soulless, shitty and devoid of character. No one is going to watch an ai film unless out of intrigue. This is just a mountain out of a molehill
postmaestro729 on
I dunno. I’m still just not that impressed by it. It’s just kinda weird and creepy.
You have to look at it this way. In 1977, Star Wars blew people’s minds because they had never seen anything like that before. At this point, we’re already kind of numb to visual effects to the point that we’re critical when something looks overly CGI and we actually get more excited when we know something was done with practical effects. That line about the “with the taste of Christopher Nolan”…stop right there. That’s immediately getting it exactly wrong. Nolan is a perfect example, because he was ahead of the CGI craze in the 00s and was standing out by shooting stuff in camera whenever possible and going back to more old school methods of filmmaking. You felt the difference.
So to me, in a world where we’re being inundated with AI generated content and we’ve grown numb to it, I feel like the real artists with taste are just going to keep chasing the real. I think the idea of just generating your own movies is pretty bleak. I’m sure there will be people who want to do that, but to me it’s just a race to the bottom. It’s moving further and further away from the real cultural value of the movies, which is experiencing stories together. I think there will be enough people that feel this way to keep traditional movies alive.
This is off-topic but I thought “The Last Days on Mars” was a pretty good movie.
dpaanlka on
Why are so many people mindlessly celebrating this? This is dystopian. Horrible. F this.
Millions1717 on
I certainly don’t plan to watch this shit I don’t know about the rest of you
dretvantoi on
Finally, we’ll get pr0n with good acting and a good story. /s
Dapaaads on
We are rushing towards the shitty future everyone hates in our sci-fi movies….why
Temponautics on
Sorry, that clip looks AI. It is exactly as sh*y as all the other AI slop out there. I’m not impressed.
WhosaWhatsa on
The reason it’s over is because our culture has no backbone and we have caved over the last many decades to the powers that be for cheap derivatives of all types of things, not just entertainment.
It’s 100% obvious that this breaks just about every copyright law and even unwritten laws that can be derived from copyright law related to people’s likenesses. But collectively we won’t push back because just enough people are getting some completely brain dead version of what they think they want, and we just can’t stop giving people what they want as opposed to what they need.
Our culture is broken, and this is a symptom.
DXsocko007 on
Honestly here is the thing. It’s not over. Humans require humans. People are against this stuff. It AInt over till it’s over
jamesegattis on
People dont realize that AI is c capable of making movies now that are indistinguishable from the real thing. The market hasn’t figured out how to monetize it is the issue. There will also be public pushback at some point. You will have AI boycotts. Writer Paul Kingsnorth has started a movement around writers that ban any use of AI, calls for tagging all AI writing so that the reader is aware of it and how much AI was used and so forth.
0yster777 on
This mentality is garbage. Movies are a collaborative effort. There isn’t a single director who “does everything”, the writer, director, photographers, cinematographers, editors, actors, musicians all contribute to the finished product. No worthwhile movie/series will be created by a person sitting at a desk typing prompts.
The idea that a worthwhile piece of media will be created this way reflects STEM twerp power fantasies. I know because I studied STEM and saw this crap for years. Kids who were good at math and good at doing homework, maybe were picked on , develop these insane power fantasies where they will rule the world with their genius lines of code. I’m tired of entertaining this garbage.
pnwbraids on
As a lover of movies, I just have no interest in watching a generated film. I don’t care how good it gets at translating a prompt into visuals and dialogue. Art has value because *people* made it. This obsession with devaluing all creativity because it’s easier and cheaper to make it with a computer is profoundly anti-human and I refuse to participate in it.
snanarctica on
Ai slop isn’t the same as the process of creating art
Zanna-K on
Spoken like one of the Hollywood suits that didn’t really understand the art side of film making, honestly.
Seedance has the benefit of consuming the massive body of work behind Tom Cruise and Brad Pitt as well as all the other actors, directors, producers, composers, cinematographers, set designers, script writers, etc. behind them. Take all of that away and you will very quickly end up with incestuous AI slop as they start to cannibalize previously generated content.
Va1crist on
AI is going to be the destruction of the creative industry as levels people can’t comprehend
ralanr on
The idea of using AI to use the same actors over and over again is just…well, that’s creative stagnation isn’t it?
PopeSpenglerTheFirst on
This stuff should be made illegal. It all relies on nonstop gross copyright violations? The same as AI generated novels just stole thousands and thousands of works of fiction while paying nobody to ruin the ability of writers to make a living.
FGX302 on
Soon you’ll be getting movies and TV shows generated by your TV based on what it knows you like. Hollywood will be cut out altogether.
guysmiley98765 on
The problem with ai generated stuff is that, sure, it looks good within a set period of time but there’s absolutely no control. You can engineer a prompt to death but the result isn’t replicable. If you cut and paste that same prompt into a fresh instance of the exact same software using the exact same hardware you’ll get a different result that may diverge significantly from the result you just got.
There’s no granular control over the output which is what most good filmmakers will want to have. You won’t be able to easily adjust a prompt to have a character change the way they walk or pause dramatically or switch how they’re holding something. You can easily edit text or even put a static image into photoshop but a 15 or even 1 minute long video that is kinda what you want but still not it you just have to throw out.
I think whoever takes conventional animation software to animate a scene then uses AI to take that output and make it look photorealistic will have the most realistic success short-term. You take an animation infrastructure and pipeline that already exists and augment it. You cut out a lot of on-set expenses and crew and you might even be able to reduce even a-list actor salaries if they’re only spending a few days recording dialogue while the rest is animated and their body/face scan is used instead. This might even be preferable if they dont have to spend months getting in shape, learning fight choreography, etc.
33 Comments
“A leading Hollywood figure has warned “it’s likely over for us”, after watching a widely disseminated AI-generated clip featuring Tom Cruise and Brad Pitt fighting.
Rhett Reese, co-writer of Deadpool & Wolverine, Zombieland and Now You See Me: Now You Don’t was reacting to a 15-second video showing Cruise and Pitt trading punches on a rubble-strewn bridge, posted by Irish film-maker Ruairí Robinson, director of 2013 sci-fi horror The Last Days on Mars. Reposting the clip on social media, Reese wrote: “I hate to say it. It’s likely over for us.”
He added: “In next to no time, one person is going to be able to sit at a computer and create a movie indistinguishable from what Hollywood now releases. True, if that person is no good, it will suck. But if that person possesses Christopher Nolan’s talent and taste (and someone like that will rapidly come along), it will be tremendous.”
Robinson said that the clip resulted from a “2 line prompt in Seedance 2”, referring to the AI video generator Seedance 2.0, released on Thursday by TikTok co-owners ByteDance.
The Motion Picture Association (MPA), the Hollywood trade association, accused ByteDance of “unauthorised use of US copyrighted works on a massive scale”.”
It might signal the start of the end, but …:
A frenetic fight scene strikes me as relatively easier to simulate than a normal, emotional human interaction. It might still be a while before the last remaining vestiges of uncanniness are removed from slower, personal scenes where human viewers will be highly attuned to every facial twitch.
Is it actually that much cheaper to create a movie scene through AI rather than just hiring people and pointing a camera at them? Hollywood costs are bloated for sure, but a lot of that is marketing (which will remain even if AI makes the movie), star actor salaries (which might also remain if people want to see their favorite human actors in movies), and post-processing and editing (which truly will be cheaper with AI, but doesn’t necessarily affect the “human” side of filmmaking.
I’m quite sure that action / superhero films will soon be replaced by AI. But those were already pretty much cookie cutter, assembly line productions.
But “normal” films might still remain if AI turns out not to make them that much cheaper.
AI generated movies are going to suck way worse than anything Hollywood produces right now.
Nice fight scene. Now make My Dinner With Andre with prompts.
I don’t think fully AI generated movies are going to fully take over anytime soon, but as a VFX artist with about thirty years experience, I’m just happy that I’m approaching retirement. If I was starting out, I’d be pretty depressed.
Insofar as AI may one day become very good at making homogenous schlock, sure.
Yeah if I made shit movies people forget about by the time they buckle their seatbelt I’d also be spooked.
It’s a carefully curated piece of public relations material. Bet it doesn’t do anything like as well in the real world.
Someone hurry up and remake season 7 and 8 of Game of Thrones
I’m going to be so relieved when this bubble bursts
Well, it will absolutely make reshoots a lot cheaper at the very least.
The thing that even fewer people are talking about is how it will be next to impossible to get anyone to watch what you create. The choices will be so overwhelming, getting anyone to give what you made a chance will be near impossible.
These videos are soulless, shitty and devoid of character. No one is going to watch an ai film unless out of intrigue. This is just a mountain out of a molehill
I dunno. I’m still just not that impressed by it. It’s just kinda weird and creepy.
You have to look at it this way. In 1977, Star Wars blew people’s minds because they had never seen anything like that before. At this point, we’re already kind of numb to visual effects to the point that we’re critical when something looks overly CGI and we actually get more excited when we know something was done with practical effects. That line about the “with the taste of Christopher Nolan”…stop right there. That’s immediately getting it exactly wrong. Nolan is a perfect example, because he was ahead of the CGI craze in the 00s and was standing out by shooting stuff in camera whenever possible and going back to more old school methods of filmmaking. You felt the difference.
So to me, in a world where we’re being inundated with AI generated content and we’ve grown numb to it, I feel like the real artists with taste are just going to keep chasing the real. I think the idea of just generating your own movies is pretty bleak. I’m sure there will be people who want to do that, but to me it’s just a race to the bottom. It’s moving further and further away from the real cultural value of the movies, which is experiencing stories together. I think there will be enough people that feel this way to keep traditional movies alive.
Hey! Now Matthew Broderick can ditch work early like all those employees he freed in that [commercial during the superbowl](https://youtu.be/N_Z1zzVH57s?si=pQ_TtndS1mPJZnWQ).
This is off-topic but I thought “The Last Days on Mars” was a pretty good movie.
Why are so many people mindlessly celebrating this? This is dystopian. Horrible. F this.
I certainly don’t plan to watch this shit I don’t know about the rest of you
Finally, we’ll get pr0n with good acting and a good story. /s
We are rushing towards the shitty future everyone hates in our sci-fi movies….why
Sorry, that clip looks AI. It is exactly as sh*y as all the other AI slop out there. I’m not impressed.
The reason it’s over is because our culture has no backbone and we have caved over the last many decades to the powers that be for cheap derivatives of all types of things, not just entertainment.
It’s 100% obvious that this breaks just about every copyright law and even unwritten laws that can be derived from copyright law related to people’s likenesses. But collectively we won’t push back because just enough people are getting some completely brain dead version of what they think they want, and we just can’t stop giving people what they want as opposed to what they need.
Our culture is broken, and this is a symptom.
Honestly here is the thing. It’s not over. Humans require humans. People are against this stuff. It AInt over till it’s over
People dont realize that AI is c capable of making movies now that are indistinguishable from the real thing. The market hasn’t figured out how to monetize it is the issue. There will also be public pushback at some point. You will have AI boycotts. Writer Paul Kingsnorth has started a movement around writers that ban any use of AI, calls for tagging all AI writing so that the reader is aware of it and how much AI was used and so forth.
This mentality is garbage. Movies are a collaborative effort. There isn’t a single director who “does everything”, the writer, director, photographers, cinematographers, editors, actors, musicians all contribute to the finished product. No worthwhile movie/series will be created by a person sitting at a desk typing prompts.
The idea that a worthwhile piece of media will be created this way reflects STEM twerp power fantasies. I know because I studied STEM and saw this crap for years. Kids who were good at math and good at doing homework, maybe were picked on , develop these insane power fantasies where they will rule the world with their genius lines of code. I’m tired of entertaining this garbage.
As a lover of movies, I just have no interest in watching a generated film. I don’t care how good it gets at translating a prompt into visuals and dialogue. Art has value because *people* made it. This obsession with devaluing all creativity because it’s easier and cheaper to make it with a computer is profoundly anti-human and I refuse to participate in it.
Ai slop isn’t the same as the process of creating art
Spoken like one of the Hollywood suits that didn’t really understand the art side of film making, honestly.
Seedance has the benefit of consuming the massive body of work behind Tom Cruise and Brad Pitt as well as all the other actors, directors, producers, composers, cinematographers, set designers, script writers, etc. behind them. Take all of that away and you will very quickly end up with incestuous AI slop as they start to cannibalize previously generated content.
AI is going to be the destruction of the creative industry as levels people can’t comprehend
The idea of using AI to use the same actors over and over again is just…well, that’s creative stagnation isn’t it?
This stuff should be made illegal. It all relies on nonstop gross copyright violations? The same as AI generated novels just stole thousands and thousands of works of fiction while paying nobody to ruin the ability of writers to make a living.
Soon you’ll be getting movies and TV shows generated by your TV based on what it knows you like. Hollywood will be cut out altogether.
The problem with ai generated stuff is that, sure, it looks good within a set period of time but there’s absolutely no control. You can engineer a prompt to death but the result isn’t replicable. If you cut and paste that same prompt into a fresh instance of the exact same software using the exact same hardware you’ll get a different result that may diverge significantly from the result you just got.
There’s no granular control over the output which is what most good filmmakers will want to have. You won’t be able to easily adjust a prompt to have a character change the way they walk or pause dramatically or switch how they’re holding something. You can easily edit text or even put a static image into photoshop but a 15 or even 1 minute long video that is kinda what you want but still not it you just have to throw out.
I think whoever takes conventional animation software to animate a scene then uses AI to take that output and make it look photorealistic will have the most realistic success short-term. You take an animation infrastructure and pipeline that already exists and augment it. You cut out a lot of on-set expenses and crew and you might even be able to reduce even a-list actor salaries if they’re only spending a few days recording dialogue while the rest is animated and their body/face scan is used instead. This might even be preferable if they dont have to spend months getting in shape, learning fight choreography, etc.