From a £1bn dream to a brutal collapse: How Brewdog hit the rocks

https://www.bbc.co.uk/news/articles/cn4ggqgyk51o

Posted by Tartan_Samurai

6 Comments

  1. Shame about how this all went down, I know the company has/had issues and fucked themselves over but personally this is a bit saddening

    Used to meet up with a friend in London, we’d go for drinks at Tower Hill up until he passed away. If I’m ever in the city I’ll pop in the bar every just get a couple pints and reminisce

    Miss ya Joe

  2. Kind_Commission_427 on

    It wouldn’t be because they took too much profit out of brew dog to give to shareholders

  3. Pretty simple really having an owner/former owner whatever James Watt is to the company, running a constant social media campaign about how vastly wealthy he is while treating staff poorly and putting them on absolute minimum wage whist swanning off on your yatch with Georgia Toffolo was going to rub your punters up the wrong way, oh and the product tastes like cat piss

  4. CanaryWundaboy on

    I used to drink it when out and about, even used to buy it in the supermarket. Then it came out that the owner was a massive knob and I moved on to other brands. People vote with their wallets.

  5. A marketing scam. 

    Brewdog pretends to be an independent startup that edgy and hip. In reality it’s no different to any other corporate. 

    Brewdog was pulling the wool over hipsters eyes and fleecing them. 

  6. Express-Doughnut-562 on

    Pretty accurate article I would say. Brewdog was doing great until the TSG deal. It made Watt and Dickie incredibly wealthy, but signaled a hunt for rapid growth and expansion that wasn’t viable. They ended up making crappy hot sauces, soft drinks, alcopops – anything to try and grow.

    In reality, prior to that BD was about the right size and probably sustainable. Sadly though millionaires don’t make money out of sustainable businesses – they make it by growing them rapidly, bailing out at hte right time and allowing the business to pile drive into the ground; sod the workers.