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The European chemicals industry faces a challenging landscape
through to 2029–2030, according to the latest industry
forecasts. Despite hopes for a cyclical rebound, sentiment is now
leaning toward a structural shift rather than merely part of the
typical cycle.

There are four key issues currently facing the European
chemicals market:

  1. No let-up in global overcapacity

Recent capacity additions, especially in Asia, have pushed
operating rates down towards 70%1in many European
countries, far below historical averages. The signs, however, are
that limited recovery is expected this decade.

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Four new ethane-fed crackers (4.15 MMt/y combined) coming online
in Asia and Europe by 2027 will lower feedstock costs while further
expanding overall supply. Further global cracker capacity expansion
like this will drive the need for plant closures, especially assets
in high-cost regions such as Western Europe and Northeast Asia.
Japan will retire three naphtha crackers by 2028, while South Korea
targets 2.7–3.7 MMt/y of capacity reductions under government
restructuring.

Global overcapacity of basic chemicals is not expected to
recover through 2030, impacting price and adding to margin
pressure.

Beyond commodities, China is now rapidly scaling speciality
chemicals production, with double‑digit export growth since
2021. This expansion is eroding traditional Western advantages
based on differentiation and technical intimacy. In response,
speciality players increasingly require faster innovation cycles,
clearer commercial discipline, and stronger service models to
maintain competitiveness.

  1. Stagnant end-market demand

Downstream sectors heavily reliant on chemicals, such as
automotive, construction, and consumer goods, have contracted
across the Eurozone, creating a negative ripple effect across the
chemicals landscape.

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Respite appears limited in the medium term, with the Euro Zone
Manufacturing PMI projected to trend around 51.50 points in 2026
and 52.00 points in 2027, so chemical producers can only expect a
gradual, modest recovery at best.

  1. Structural cost disadvantages

Europe’s reliance on natural gas imports means producers
face power costs that can be 3-4x higher than in the U.S. and Asia.
This, coupled with the higher cost of regulatory compliance in
Europe, yields structurally higher cost bases and eroded price
competitiveness compared to global counterparts.

European chemical industry players exposed to more
energy-intensive production processes (e.g., Titanium Dioxide,
isocyanates, polyamides, etc.) are even more likely to face higher
levels of stress if European energy cost disadvantages persist.

These chemical product groups also coincide with relative ease
of product transport, which facilitates imports from outside the
Euro Zone and creates even more elastic demand and price
competition.

  1. Balance sheet and liquidity pressure

Sector leverage has risen in the wake of underperformance, and
the ongoing negative outlook creates refinancing risks for the
upcoming sector-wide maturity wall by 2029. Declining liquidity
across much of the sector compounds the issue and hinders
investment in business turnaround.

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Borrowers and issuers of listed debt, most of which matures
before 2030, will be refinancing during a period when leading
operational indicators in both supply and demand are still expected
to be down from historic levels.

Market sentiment and valuation multiples are likely to factor
into this dimmer outlook, which in turn affects pricing,
transaction values and volumes, and strategic options.

So, what next?

The European chemicals sector faces sustained pressure, making
timely restructuring essential.Analysis indicates that the sector
is not merely in a cyclical trough, but in a structurally prolonged
downturn. Successful companies will act early, recognising that
market headwinds will persist and that inaction erodes value. A
clear, reset strategy and business plan are needed to address
underperformance and position the business for future
resilience.

Engaging stakeholders – especially lenders – builds
trust and supports a credible turnaround. Rigorous liquidity
management and a strong cash culture are vital to understanding the
runway and the delivery of the plan.

We’ve already seen several chemical businesses take
proactive action and provide examples for peers to follow. Across
the wide range of practical levers available, we highlight three
which we are most likely to benefit those under stress:

  • Portfolio and plant rationalisation
    reviewing geographic profitability, analysing supply chain unit
    economics, and refining the offering to where margin can be made is
    fundamental to a chemicals turnaround plan.

  • Be aggressive in streamlining costs
    business owners and managers often take pride in lean structures;
    however, our experience tells us there is often more that can be
    done.Reducing overhead that doesn’t directly contribute to
    profitability is a consistent lever for repurposing cash
    utilisation.

  • You can never know too much about cash
    with large business plan revamps at stake, focus can be lost on the
    short-term. Clarity over the cash outlook can make or break the
    ability to take strategic action.

If you or your clients are interested in any of these topics,
please reach out to a member of our chemicals team listed below,
and we’d be very happy to discuss.

Footnote

1 Oxford Economics

The content of this article is intended to provide a general
guide to the subject matter. Specialist advice should be sought
about your specific circumstances.

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