The multi-platform campaign, titled “Poland: Your Place to Grow,” was produced in cooperation with Poland’s foreign ministry, according to the Polish Cultural Institute in New York.
We are excited to recommend ‘Poland: Your Place to Grow’!, a multi-platform @BBC campaign spotlighting Poland’s economic success story and showcasing why global businesses are choosing the country as a place to invest, expand, and thrive.
→ https://t.co/2kKbf6asgq
— Polish Cultural Institute New York (@PolishInstNY) March 6, 2026
The project includes a series of features exploring Poland’s transformation into a European hub for innovation and business development.
Poland is the perfect place for legacy brands and startups alike to grow, gain momentum and scale.
Explore our unique blend of tradition and modern innovation that attracts global leaders.
Hear from Conor Pierce, former President of @SamsungPolska.
📈 https://t.co/XhwWFEskIZ pic.twitter.com/BZRr86RYOe
— Ministry of Foreign Affairs 🇵🇱 (@PolandMFA) March 9, 2026
The campaign examines the country’s rise as a centre for business innovation, its growing ecosystem for startups and scaleups, and the opportunities it offers companies seeking to expand in Europe.
It portrays Poland as a launchpad where ideas supported by technical expertise, ambition and a collaborative business culture can grow and compete globally.
The campaign also highlights Poland’s digitally advanced economy and its emergence as a hub for innovation-driven companies.
Its creators say global firms are increasingly drawn to the country by a combination of economic strength, skilled talent and strategic location in Europe.
New interview series: Polish Creatives.
It will spotlight Polish artists, researchers, and makers shaping New York’s creative landscape. Through conversations about their work, inspirations, and journeys, we explore how Polish talent contributes to the cultural life of NY.🗽 pic.twitter.com/QqEcrt7USY
— Polish Cultural Institute New York (@PolishInstNY) March 9, 2026
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Source: instytutpolski.pl