SAS and Google Transform Travel in Denmark and Sweden – Real-Time Luggage Tracking to Revolutionize Passenger Experience in Copenhagen and Stockholm!

Published on
March 14, 2026

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Scandinavian Airlines (SAS) has teamed up with Google to introduce a revolutionary luggage tracking solution for passengers flying to and from Denmark and Sweden. This breakthrough technology, launched at Copenhagen Airport (CPH) and Stockholm Arlanda Airport (ARN), allows travellers to track their lost luggage in real time, providing faster recovery and a much more transparent travel experience.

Real-Time Luggage Tracking: No More Waiting at the Carousel

One of the most stressful experiences for air travellers is waiting by the baggage carousel, only to find that their luggage is missing. With the new real-time tracking system introduced by SAS and Google, this frustration is now a thing of the past. Passengers flying through Copenhagen or Stockholm can now track their luggage instantly if it goes missing, ensuring faster recovery and a smoother journey.

What’s new? The key to this innovation is Google’s Find Hub technology, which works by attaching a Bluetooth or Find Hub-compatible tracker to a passenger’s luggage. If the bag is delayed or lost, passengers can simply generate a secure link to the live location of their bag, which they can then send to SAS staff for faster recovery.

How the New Luggage Tracking System Works

The process is incredibly simple and designed to give passengers more control over their luggage recovery. Here’s how it works:

1. Attach the Tracker: Passengers add a Google Find Hub tracker to their luggage before checking it in.
2. Generate a Location Link: If the luggage is lost, the traveller can open the Find Hub app, tap “Share Item Location,” and create a secure link to the exact location of their bag.
3. Send It to SAS: The link can then be sent directly to SAS staff through the airline’s baggage reporting tool, providing live location data of the bag.
4. Quick Recovery: With this live tracking information, SAS can locate the bag quickly and reunite it with the traveller faster than ever before.

This new system is part of SAS’s ongoing effort to improve customer service and streamline the baggage recovery process, reducing the stress and uncertainty often associated with lost luggage.

A Smarter Way to Track Luggage

The partnership between SAS and Google isn’t just a technological upgrade for Denmark and Sweden’s major airports; it’s a game-changer for the travel industry as a whole. Passengers now have the power to actively participate in locating their lost luggage, which was previously a responsibility solely on the airline. With Google’s Find Hub technology, passengers can track the exact location of their bags and help SAS staff recover them more efficiently.

The Find Hub feature enhances traditional baggage recovery systems like SITA WorldTracer, adding crowdsourced location data that makes tracking bags not just easier but more accurate.

Why This New Technology Benefits You

For travellers flying through Copenhagen Airport and Stockholm Arlanda, this new luggage tracking system offers a range of benefits:

• Faster Baggage Recovery: With live tracking data at their fingertips, SAS staff can quickly locate and retrieve lost luggage.
• More Control for Passengers: Instead of waiting in long queues or making repeated calls to customer service, passengers can track their own luggage and share the location link directly with SAS.
• More Transparency: The real-time tracking system reduces the uncertainty associated with lost luggage, giving passengers peace of mind.
• Privacy Protection: The location data is encrypted and only shared with SAS for a limited time, ensuring passengers’ privacy is safeguarded.

This move represents a major leap forward in travel technology, and it’s poised to significantly enhance the passenger experience across Scandinavian hubs.

Leading the Charge in Baggage Recovery Innovation

The collaboration between SAS and Google is part of a broader industry trend towards digitally integrated baggage recovery. This isn’t just a localized effort — over 10 major global airlines are adopting Google’s Find Hub system, including airlines like Air India, Lufthansa, Turkish Airlines, and more.

By incorporating real-time tracking into their existing systems, these airlines are revolutionizing baggage recovery and setting a new standard for transparency, speed, and customer satisfaction.

A New Era of Travel: Efficient, Transparent, and Stress-Free

The integration of Find Hub technology into SAS’s baggage systems signals a bright future for the air travel industry. With real-time tracking, secure data sharing, and improved recovery times, lost luggage could soon be a thing of the past.

For travellers in Denmark and Sweden, this partnership marks the beginning of a new travel era where technology not only enhances convenience but also redefines the traveller experience. As more airlines adopt similar systems, SAS’s new baggage tracking system will likely become the industry standard, leading to a more connected, efficient, and customer‑centric travel experience.

Image: SAS

Original article: https://www.travelandtourworld.com/