Applause Entertainment, the Aditya Birla Group content studio behind “Scam 1992: The Harshad Mehta Story” and “Criminal Justice,” has struck an exclusive partnership with Indian microdrama platform Story TV to co-produce and distribute a new slate of short-form content for mobile audiences.
The collaboration will span multiple genres, with Story TV also acquiring rights to Applause’s romantic-thriller series “Hello Mini” to adapt into a vertical microdrama format.
Launched in July 2025 by the Eloelo group, Story TV has grown rapidly in India’s nascent microdrama sector. The platform, which publishes episodes roughly one minute in length, says it has drawn…