> “All of that is in the control — direct control — of the game developer,” he said. This is very different than generative AI; it’s content-control generative AI. That’s why we call it neural rendering.”
*neural rendering* LMAO
CondescendingShitbag on
*”Am I out of touch? No, it’s the gamers who are wrong.”*
-Principal Huang
Electronic-Hawk-5710 on
This guy sounds out of the loop
RottenPingu1 on
If he’s talking chances are he’s lying
BernyMoon on
That CEO needs to touch some grass.
AlkaiserSoze on
Ahh, the ol’ “blame the consumers” approach. Surely that will get them to accept DLSS 5.
celtic1888 on
Telling your target audience that they are idiots and don’t know what they want is always a good marketing strategy
bean_fritter on
well that’s just like, your opinion, man.
soadsam on
funny how “the customer is always right” applies less the higher you go up the corporate ladder
La_parka84 on
Do you guys don’t have phones ?
poklane on
Sorry for not wanting Generative AI faces in my games. Fuck off.
BagsYourMail on
Gamers, pop the bubble
CordiallySuckMyBalls on
Why force a product your consumers don’t like? Completely illogical.
Chance-Plantain8314 on
He’s lucky they have a significant monopoly because he sure isn’t single handedly making that business successful.
CCpersonguy on
Jensen says, “it’s not post-processing.”
The official nvidia press release says, “DLSS 5 takes a game’s color and motion vectors for each frame as input” and, “all by analyzing a single frame”. Sounds like post-processing to me.
Xtech13 on
It’s not frozen, it’s FRESH frozen!
silentcrs on
> This is very different than generative AI; it’s content-control generative AI
Pretty sure that still makes it generative AI.
I’m not even against AI and I think this is terrible wordsmithing.
coldenigma on
>”The reason for that is because, as I have explained very carefully, DLSS 5 fuses controllability of the of geometry and textures and everything about the game with generative AI,” Huang continued.
>He added that developers can still “fine-tune the generative AI” to make it match their style, adding that DLSS 5 adds generative capability to the existing geometry of the game, but that it “doesn’t change the artistic control.”
>”It’s not post-processing, it’s not post-processing at the frame level, it’s generative control at the geometry level,” he said.
It’s still AI slop, no matter which way he frames it. So, gamers are not “completely wrong”.
Typical CEO marketing BS is what it sounds like to me.
KeaboUltra on
That meme where the guy’s putting his hand on the other guy’s shoulder with the huge chin/grin feels so fitting right now.
viewless25 on
it’s like they say: the customer is always wrong
jMajuscule on
*Laugh in chiptunes and sidescrollers*
Supremed1zzney on
How to not defend the big AI ponzi scheme:
AppropriateDig9401 on
“CEO says customer wrong” always goes down well.
Maladal on
>”The reason for that is because, as I have explained very carefully, DLSS 5 fuses controllability of the of geometry and textures and everything about the game with generative AI,” Huang continued.
>”All of that is in the control — direct control — of the game developer,” he said. This is very different than generative AI; it’s content-control generative AI. That’s why we call it neural rendering.”
Bro, pick a lane.
DLSS isn’t generative AI in the normal sense, so this smells like someone just dropping buzzwords because it’s all they know.
Purgii on
Is it called DLSS 5 because we’ll have to fight over the last 5 cards that aren’t being used for AI to enable it?
viera_enjoyer on
What an arrogant man. All the people are wrong, it can’t be him.
snagglewolf on
I say Jensen Huang can go stick his head in a toilet.
fundiedundie on
Nah, it’s ass.
Pitiful_Option_108 on
Dear Jensen Huang,
The chickens have come home to roost about AI. If we hadn’t had AI shoved down our throats in various ways from here are the layoffs due to AI. AI will replace all the jobs by XXXX. AI is copying various artist. AI being used for surveillance. AKA if AI was being used in such a malice way by you and various billionaires I bet you the reception of this would have gone alot smoother. But no day in and day out we have to read about all the things AI is doing to make things worse for us. Thus any good will AI could have had went down the tubes. And you and the entire billionaire class nothing but yourselves to blame for the terrible PR. Now will you learn from this no because the shareholders keep rewarding you all with more money because stock price line went up and that is all they care about.
theartfulcodger on
Gamer: I don’t like it.
Jensen Huang: **YOU’RE COMPLETELY WRONG!**
EuphoricCrashOut on
No one wants DLSS XYZ – Gamers want AFFORDABILITY.
FailedHumanEqualsMod on
Yeah guys! Stop believing your lying eyes and listen to CEO man. He is better than us. All hail CEO man!
JornCener on
I soured on NVIDIA back when Arkham Knight came out and they sped up footage in a GameWorks demonstration video to make it seem like their tech could get the game running at 60 FPS. I could never shake the belief that they cared more about flash than substance, and nonsense like this doesn’t really help that.
I want graphics companies to focus more on ensuring that games can run at a consistent frame rate at high resolutions, not ridiculous filters and effects that are only viewable on top-end hardware without cratering frame rates.
Mattrockj on
“You’re telling me that they don’t like it? Well I think they’re wrong, and that they do like it.”
This is how this sounds.
M4RTIAN on
* He added that developers can still “fine-tune the generative AI” to make it match their style, adding that DLSS 5 adds generative capability to the existing geometry of the game, but that it “doesn’t change the artistic control.”*
If this part is true then they did a really poor job of showing that by giving all their examples the same look and style. IF developers are able to have that control over the final look then they should have showcased that by showing us different styles. But they didn’t.
NetherReign on
“My farts smell like roses and cinnamon rolls, clearly you aren’t smelling them correctly.”
Rational_Engineer_84 on
This dude is all the way up his own ass. It’s pretty incredible.
tehonly1 on
it’s true.. dlss 5 aint for gamers..
nessahla89 on
We aren’t wrong. Your new tech makes games look like shit. You can’t accept that, so you blame the very ones with the opinions that matter – gamers
APigInANixonMask on
I hate this fucking loser.
ThePensiveE on
Gaming got a Mar-a-lago style facelift.
Darkfanged on
We’re not using your slop filters. Stop killing the gaming industry more than you already have
SeaTie on
This guy drew his line in the sand already. I’m going to be avoiding Nvidia from now on best I can.
43 Comments
> “All of that is in the control — direct control — of the game developer,” he said. This is very different than generative AI; it’s content-control generative AI. That’s why we call it neural rendering.”
*neural rendering* LMAO
*”Am I out of touch? No, it’s the gamers who are wrong.”*
-Principal Huang
This guy sounds out of the loop
If he’s talking chances are he’s lying
That CEO needs to touch some grass.
Ahh, the ol’ “blame the consumers” approach. Surely that will get them to accept DLSS 5.
Telling your target audience that they are idiots and don’t know what they want is always a good marketing strategy
well that’s just like, your opinion, man.
funny how “the customer is always right” applies less the higher you go up the corporate ladder
Do you guys don’t have phones ?
Sorry for not wanting Generative AI faces in my games. Fuck off.
Gamers, pop the bubble
Why force a product your consumers don’t like? Completely illogical.
He’s lucky they have a significant monopoly because he sure isn’t single handedly making that business successful.
Jensen says, “it’s not post-processing.”
The official nvidia press release says, “DLSS 5 takes a game’s color and motion vectors for each frame as input” and, “all by analyzing a single frame”. Sounds like post-processing to me.
It’s not frozen, it’s FRESH frozen!
> This is very different than generative AI; it’s content-control generative AI
Pretty sure that still makes it generative AI.
I’m not even against AI and I think this is terrible wordsmithing.
>”The reason for that is because, as I have explained very carefully, DLSS 5 fuses controllability of the of geometry and textures and everything about the game with generative AI,” Huang continued.
>He added that developers can still “fine-tune the generative AI” to make it match their style, adding that DLSS 5 adds generative capability to the existing geometry of the game, but that it “doesn’t change the artistic control.”
>”It’s not post-processing, it’s not post-processing at the frame level, it’s generative control at the geometry level,” he said.
It’s still AI slop, no matter which way he frames it. So, gamers are not “completely wrong”.
Typical CEO marketing BS is what it sounds like to me.
That meme where the guy’s putting his hand on the other guy’s shoulder with the huge chin/grin feels so fitting right now.
it’s like they say: the customer is always wrong
*Laugh in chiptunes and sidescrollers*
How to not defend the big AI ponzi scheme:
“CEO says customer wrong” always goes down well.
>”The reason for that is because, as I have explained very carefully, DLSS 5 fuses controllability of the of geometry and textures and everything about the game with generative AI,” Huang continued.
>”All of that is in the control — direct control — of the game developer,” he said. This is very different than generative AI; it’s content-control generative AI. That’s why we call it neural rendering.”
Bro, pick a lane.
DLSS isn’t generative AI in the normal sense, so this smells like someone just dropping buzzwords because it’s all they know.
Is it called DLSS 5 because we’ll have to fight over the last 5 cards that aren’t being used for AI to enable it?
What an arrogant man. All the people are wrong, it can’t be him.
I say Jensen Huang can go stick his head in a toilet.
Nah, it’s ass.
Dear Jensen Huang,
The chickens have come home to roost about AI. If we hadn’t had AI shoved down our throats in various ways from here are the layoffs due to AI. AI will replace all the jobs by XXXX. AI is copying various artist. AI being used for surveillance. AKA if AI was being used in such a malice way by you and various billionaires I bet you the reception of this would have gone alot smoother. But no day in and day out we have to read about all the things AI is doing to make things worse for us. Thus any good will AI could have had went down the tubes. And you and the entire billionaire class nothing but yourselves to blame for the terrible PR. Now will you learn from this no because the shareholders keep rewarding you all with more money because stock price line went up and that is all they care about.
Gamer: I don’t like it.
Jensen Huang: **YOU’RE COMPLETELY WRONG!**
No one wants DLSS XYZ – Gamers want AFFORDABILITY.
Yeah guys! Stop believing your lying eyes and listen to CEO man. He is better than us. All hail CEO man!
I soured on NVIDIA back when Arkham Knight came out and they sped up footage in a GameWorks demonstration video to make it seem like their tech could get the game running at 60 FPS. I could never shake the belief that they cared more about flash than substance, and nonsense like this doesn’t really help that.
I want graphics companies to focus more on ensuring that games can run at a consistent frame rate at high resolutions, not ridiculous filters and effects that are only viewable on top-end hardware without cratering frame rates.
“You’re telling me that they don’t like it? Well I think they’re wrong, and that they do like it.”
This is how this sounds.
* He added that developers can still “fine-tune the generative AI” to make it match their style, adding that DLSS 5 adds generative capability to the existing geometry of the game, but that it “doesn’t change the artistic control.”*
If this part is true then they did a really poor job of showing that by giving all their examples the same look and style. IF developers are able to have that control over the final look then they should have showcased that by showing us different styles. But they didn’t.
“My farts smell like roses and cinnamon rolls, clearly you aren’t smelling them correctly.”
This dude is all the way up his own ass. It’s pretty incredible.
it’s true.. dlss 5 aint for gamers..
We aren’t wrong. Your new tech makes games look like shit. You can’t accept that, so you blame the very ones with the opinions that matter – gamers
I hate this fucking loser.
Gaming got a Mar-a-lago style facelift.
We’re not using your slop filters. Stop killing the gaming industry more than you already have
This guy drew his line in the sand already. I’m going to be avoiding Nvidia from now on best I can.