And costs a ton more to service when the software fails.
Patient_Bet4635 on
It’s a fucking Ferrari, they can find the money for the cost
GeneralCommand4459 on
Ferrari, who makes an average revenue of approx. $150k per unit sold is concerned about the cost of a few plastic buttons and a length of copper wire.
Docccc on
Thats a very bad argument coming from Ferarri
Sushrit_Lawliet on
These morons make like 6 digit profit on their cars, what will a few bucks change? Slopmobile
SubmarineWipers on
oh yes, I’m sure the 20 extra euro on a 40-100k car is gonna really ruin the car company.
Fucking morons.
DannySpud2 on
Obviously that’s a dumb argument on a Ferrari, but even on a regular car how much extra can that possibly cost? It’s not like half the cost of a car is buttons.
maduste on
We all know nobody reads articles, but damn… Ferrari admitted they fucked up, is offering retrofits, and ~~increasing~~ decreasing the use of touch controls in future models
stopeer on
This is sad, man. And I don’t mean the article. But rather how many people don’t even bother to read it before commenting.
Tobias---Funke on
Make it an option and I’m sure they will find out what their customers really want.
21Shells on
Did anyone in the replies read the article? They’re admitting that the reason they (and other manufacturers) went with touch buttons in the past was because it was cheaper. Anyone who has been following Ferrari recently know that they’ve recently opted for physical buttons again for a system designed by Jony Ive. They’re also admitting it was a mistake and are offering retrofits.
Speaking of which, I think the newer interfaces are a very nice compromise between the benefits of both physical buttons and digital displays.
Hatedpriest on
Retrofitting cars with physical buttons? Good.
Saying fuck the cost, we’re going to do it right? Good.
How it should be.
ino4x4 on
their cars start at around $400,000. Even if it cost extra as a package just keep the buttons in there please
Opsyr_ on
And feels half as expensive as well
MaesterSten on
Feels cheap too
thejuva on
Yes but you can charge more of it, because they look much more cooler.
theColeHardTruth on
TBH I’m surprised they’re only half as expensive. With all the r&d saved by not having to design all the individual molds and switchgear I’d have thought that touch screens would be way less than half the cost of traditional buttons.
YupSuprise on
The article mentions that ferrari is going back to using physical buttons but the comments section doesn’t realise that because no one reads the articles
chunt75 on
Gentlemen, a short view back to the past…
jcunews1 on
Newer tech isn’t always better in all aspects. In fact with nowaday enshitification trend, it’ll be worse.
H-E-B_ComboLocoDeal on
Good to know they’re working hard to keep Ferraris affordable
afifthofaugust on
Batshit crazy for Ferrari to talk about cost-cutting when they PRINT money. Shareholder capitalism in action, folks.
iVar4sale on
No shit, this is why they are in every car now. And I’m not buying a new car until this trend is reversed
CanadianPropagandist on
I’m never buying a Ferrari, but this goes for other vehicles. If I test drive one and it has a screen, and I test drive another and it has physical controls; the latter is much more likely to result in a sale.
So from that perspective, buttons might be the better investment because I don’t think I’m in some strange minority.
showmiaface on
Money>safety
w1n5t0nM1k3y on
I saw in [a video](https://youtu.be/2V0a0T-ob2s?t=715&si=MYwdbq9KwROILLT2) saying the weight savings from the reduced wiring is quite considerable. A normal car can have 70-80 kg of weight associated with physical controls, but if you go with all touch controls you can bring that down considerably, to 18 kg in this case.
Saneless on
So $1 instead of $2 per each? What are we talking here
I’ll pay $30 extra, thanks
OneBillPhil on
Yeah, well the customers want buttons, dickhead!
Vinez_Initez on
They should block posting a comment until you have read the actual article, 95% of the comments are plain wrong.
frid44y on
So what? Like, the cars are 100k plus anyway so the difference will eat you profits? Oh no anywayy
Damnfiddles on
now that shit digital tachimeter too
crustyeng on
I definitely want the guy that builds my *super expensive exotic sports car* to be worried about saving $2 on a button
Bocifer1 on
Yeah. Just what I’m looking for when buying an ultra luxury vehicle.
Isn’t the whole argument for dropping this coin that they supposedly don’t cut corners?
Narrow_Relative2149 on
9k to paint a logo on the side of a car and they wanna save €20 on buttons
Vexelbalg on
You’re selling a 100K+ EUR car. Stop the whining about a few euro extra for some physical buttons!
cr0ft on
I mean… yes? We know this. This is why car manufacturers put unsafe screens in cars instead of much safer tactile buttons.
rushmc1 on
And are 1/3 as good.
d1v1debyz3r0 on
I don’t understand, is he saying Ferrari customers can’t afford nice things?
SnooOranges2685 on
A whopping .05 cents more
Fra5er on
Make the cars cheaper then… if you’re degrading the experience for the user then make the car cheaper. Dont try to justify it to the end consumer with “its cheaper” so you can make more money on the back of the expense of the person buying the car from you
Chewzilla on
Guys they’d have to charge $500,050 instead of $500,000 don’t you get it?!
42 Comments
Yeah but they are shit
And costs a ton more to service when the software fails.
It’s a fucking Ferrari, they can find the money for the cost
Ferrari, who makes an average revenue of approx. $150k per unit sold is concerned about the cost of a few plastic buttons and a length of copper wire.
Thats a very bad argument coming from Ferarri
These morons make like 6 digit profit on their cars, what will a few bucks change? Slopmobile
oh yes, I’m sure the 20 extra euro on a 40-100k car is gonna really ruin the car company.
Fucking morons.
Obviously that’s a dumb argument on a Ferrari, but even on a regular car how much extra can that possibly cost? It’s not like half the cost of a car is buttons.
We all know nobody reads articles, but damn… Ferrari admitted they fucked up, is offering retrofits, and ~~increasing~~ decreasing the use of touch controls in future models
This is sad, man. And I don’t mean the article. But rather how many people don’t even bother to read it before commenting.
Make it an option and I’m sure they will find out what their customers really want.
Did anyone in the replies read the article? They’re admitting that the reason they (and other manufacturers) went with touch buttons in the past was because it was cheaper. Anyone who has been following Ferrari recently know that they’ve recently opted for physical buttons again for a system designed by Jony Ive. They’re also admitting it was a mistake and are offering retrofits.
Speaking of which, I think the newer interfaces are a very nice compromise between the benefits of both physical buttons and digital displays.
Retrofitting cars with physical buttons? Good.
Saying fuck the cost, we’re going to do it right? Good.
How it should be.
their cars start at around $400,000. Even if it cost extra as a package just keep the buttons in there please
And feels half as expensive as well
Feels cheap too
Yes but you can charge more of it, because they look much more cooler.
TBH I’m surprised they’re only half as expensive. With all the r&d saved by not having to design all the individual molds and switchgear I’d have thought that touch screens would be way less than half the cost of traditional buttons.
The article mentions that ferrari is going back to using physical buttons but the comments section doesn’t realise that because no one reads the articles
Gentlemen, a short view back to the past…
Newer tech isn’t always better in all aspects. In fact with nowaday enshitification trend, it’ll be worse.
Good to know they’re working hard to keep Ferraris affordable
Batshit crazy for Ferrari to talk about cost-cutting when they PRINT money. Shareholder capitalism in action, folks.
No shit, this is why they are in every car now. And I’m not buying a new car until this trend is reversed
I’m never buying a Ferrari, but this goes for other vehicles. If I test drive one and it has a screen, and I test drive another and it has physical controls; the latter is much more likely to result in a sale.
So from that perspective, buttons might be the better investment because I don’t think I’m in some strange minority.
Money>safety
I saw in [a video](https://youtu.be/2V0a0T-ob2s?t=715&si=MYwdbq9KwROILLT2) saying the weight savings from the reduced wiring is quite considerable. A normal car can have 70-80 kg of weight associated with physical controls, but if you go with all touch controls you can bring that down considerably, to 18 kg in this case.
So $1 instead of $2 per each? What are we talking here
I’ll pay $30 extra, thanks
Yeah, well the customers want buttons, dickhead!
They should block posting a comment until you have read the actual article, 95% of the comments are plain wrong.
So what? Like, the cars are 100k plus anyway so the difference will eat you profits? Oh no anywayy
now that shit digital tachimeter too
I definitely want the guy that builds my *super expensive exotic sports car* to be worried about saving $2 on a button
Yeah. Just what I’m looking for when buying an ultra luxury vehicle.
Isn’t the whole argument for dropping this coin that they supposedly don’t cut corners?
9k to paint a logo on the side of a car and they wanna save €20 on buttons
You’re selling a 100K+ EUR car. Stop the whining about a few euro extra for some physical buttons!
I mean… yes? We know this. This is why car manufacturers put unsafe screens in cars instead of much safer tactile buttons.
And are 1/3 as good.
I don’t understand, is he saying Ferrari customers can’t afford nice things?
A whopping .05 cents more
Make the cars cheaper then… if you’re degrading the experience for the user then make the car cheaper. Dont try to justify it to the end consumer with “its cheaper” so you can make more money on the back of the expense of the person buying the car from you
Guys they’d have to charge $500,050 instead of $500,000 don’t you get it?!