A new study by the Finnish Innovation Fund Sitra, conducted with the Behavioural Insights Team (BIT) and research firm Bondata, found that right-wing content dominated across social media platforms, including Instagram, X and TikTok. They accounted for 58% of political posts, compared to 26% left-wing and 16% centrist content.

    Notably, this pattern persisted even when the researchers’ test accounts (avatars) signalled an interest in left-leaning political content.

    https://thebulletin.be/right-wing-content-dominates-social-media-feeds-finds-new-study

    Posted by No_Substance_99

    Share.

    9 Comments

    1. This needs a clear way to define what is left and what is right content. Not because I doubt the results of the study, but because we as people are skewed. I’m certainly skewed to the left, though I feel most people I interact with are skewed to the right. Considering these biases, it seems important to me to objectively define the center.

    2. Wir schaffen das (nicht mehr)

      Logical consequence since people have had enough. Worsened by monetization. Accounts on x from Senegal making white pride comments because engagement pays them.

      Lmao forgot this sub was a left extremist den and that’s why the other subs were started. Have fun with the heads in the sand

    3. All the world’s elite and those with money to pay for content, want you to vote right. It’s why they try to make you fear immigration and why they try to influence your opinion on workers organising and striking. 

      It’s the only way they can try to delay or avoid getting meaningful taxation and/or getting pitchforked. 
      Do you think people like Orban and Tom Van Grieken get votes because they are so charismatic ? They are all bankrolled by the 1%.

    4. Dramatic-Ratio4441 on

      No way? It’s kinda what we reap I guess. Everyone is interested in social media, more so than social contact. The mindless numbless brainrot scrolling is baked into society where people can’t even go 5mins without their phone. Templates became shorter, everyone is wired to receive these micro dopamine hits from reels, shorts.

      Of course politics are going to use this widely used tool to influence you. Be it right, left, center. Remember when back in the day we had ASLPAGE, MSN, etc? Netlog? Now it’s just showing off on social media how great your pilates or vacation or whatever was. And to what end really? I’ve thrown out instagram & facebook just because it’s either gen Z crying or boomers complaining.

      We should all move away from these platforms as there’s so much slop that gets sent to you everyday. Hilarious how we used to complain (and still do) that ads are shit, however we mindlessly scroll and see ads constantly disguised as reels/tiktoks from obvious politics accounts or accounts that try to influence your way of thinking somehow.

      And with AI this is only being accelerated.

    5. Happy_Bread_1 on

      Lack of information how things get labeled, which is not an easy thing to do and is easily influenced by interpretation.

      Also, great, a site advocating for age verification.

      I want the old internet back…

    6. Depends on what is labeled left or right.
      And that has changed in recent years.

      Also, the ‘solution’ seems to be censorship.
      Interesting way of thinking.

      ‘We need democratic debate’.
      Ok, and apparently there’s more right leaning voices on those platforms.
      ‘Then those voices are wrong, and should be silenced!’

      Of course, everything is ‘right’ compared to regular media, where every single shot is evaluated on whether it is inclusive and *left* enough.

    7. I mean,

      In France, you see Far-Right “media” (it’s propaganda that label itself as media, they don’t have any journalism label)

      You see dedicated and at loss media that are founded by the same billionnaire.

      X, is litteraly Musk Propaganda for Far Right. It’s not even hidden.
      There are been studies about algorithm result showing that they propose you more far right/trump content.