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    Migros preparing to delete Frey Schoggi brand? Branches replacement incoming
    Switzerland

    Migros preparing to delete Frey Schoggi brand? Branches replacement incoming


    Migros is launching a new 10 branches pack under the new “Migros” brand they’ve been pushing, for now not replacing the Frey ones.

    But there’s a big catch which is they’re replacing cocoa butter with palm oil, hell no. And while the new ones are 1 franc cheaper they’re also somewhat smaller (23 vs 27 gr) so it’s only 8 rappen cheaper per 100 gr

    I’ve already written to Migros customer service to let them know I don’t agree with this cheapening of essential products like branches; or the end of à beloved brand like Frey and if you care about this I suggest you do the same.

    Link to the new ones: I DO NOT recommend you this Migros product:

    Migros · Branches · Classic

    https://migros.ch/en/product/101558200000

    Link to the old ones: I recommend you this Migros product:

    Frey · Branches · Milk Chocolate

    https://migros.ch/en/product/101558800000

    https://i.redd.it/93to8o7vicrg1.jpeg

    Posted by Unlikely_Pin_95

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    22 Comments

    3. Primary_Welcome_6970 on

      They won’t delete Frey unless most of the customers start buying Migros branches (that are more of a chocolate flavoured candy at this point). Frey is as good as a supermarket milk chocolate can be.

    4. Swimming_Cover_9686 on

      Migros war mal gross ausser Galaxus krigen sie nix mehr auf die Rehe selber Schuld wer nix kann holt Parasiten Berater ins Boot.

    7. Je5u5_ on

      I cant find the will to care, but I know a couple people like you and I always love the passion about things like this. Companies do take concerns like this serious, so I respect you putting in the effort.

    8. 2Mew2BMew2 on

      OP doing a great job on many levels. Thanks for informing us and thanks for reacting to the donkeys in Migros that thought it was a good idea.

    9. Begbie69 on

      Good. Frey is pretty much the most disgusting Swiss chocolate brand. At best, it tastes like German chocolate.

      If you hire Rowan Atkinson for your ad campaign and still fail, it’s probably a sign that your product sucks. 😜

    10. rmesh on

      I used to love branchli! But mainly palm oil instead of cocoa butter is so stupid 🙁

    11. AbbreviationsEast177 on

      Migros is the budget one they dont remove Frey they replace Budget like we know it.

    14. Suspicious_Place1270 on

      I have a feeling that migros has employed a spy from coop in consulting them dogsh*t ideas and they are following like they know it’s going to work

      come on, the ONLY stuff that is the literal BEST in Migros without any chance of competition is frey, and yet they enshittify even that

    16. Opinion_nobody_askd4 on

      Are they using this kind of chocolate on their schoggi gipfeli and weggli? What else are they doing and replacing behind our backs?

    17. danholics on

      This was never a Frey product, why would you spread rumors like that? Karma farming?

    18. TripleSpeedy on

      What’s next, getting rid of the entire Frey brand? That would be the worst decision they could make.

    20. Waringham on

      We should hook up a generator to Duttis grave, would be enough to fill up all our water dams I reckon.