The use of humor and entertaining content in the creation of social media communication: the example of airBaltic in the context of the Gen Z audience

Hello!

I am a student and I am currently doing research as part of my bachelor’s thesis.

I would be very grateful if you could take a few minutes to complete the survey. Your opinion is important and will help to obtain more accurate research results.

Young people between the ages of 18 and 29 are invited to participate in the survey. It is in Latvian and takes only 3-5 minutes (without open questions).

All responses are anonymous and will be used for academic purposes only.

Thank you very much for your response and the time invested!