I got curious about how many things Microsoft has named 'Copilot' and couldn't find a single source that listed them all. So I created one.

The final count as of March 2026: 78 separately named, separately marketed products, features, and services.

The visualisation groups them by category with dot size approximating relative prominence based on Google search volume and press coverage. Lines show where products overlap, bundle together, or sit inside one another.

Process: Used a web scraper + deep research to systematically comb through Microsoft press releases and product documentation. Then deduplication and categorisation. Cross-referencing based on a Python function which identifies where product documentation references another product either functioning within or being a sub-product of another.

Interactive version: https://teybannerman.com/strategy/2026/03/31/how-many-microsoft-copilot-are-there.html

Data sources: Microsoft product documentation, press releases, marketing pages, and launch announcements. March 2026.

Tools: Flourish

Posted by Embarrassed-Part7933

17 Comments

  1. Interestingly, not living in the Microsoft universe, I’ve completely forgotten Copilot existed. When Claude times me out, I don’t think, “Oh, I’ll go ask Copilot. It’s my AI companion!”.

  2. linkardtankard on

    I want a copilot for my copilot so that I can copilot while I copilot… 365 days in a year!

  3. The weirdest part is different orgs are responsible for the RnD of different Copilots. So they’re not all developed by the same division, even removing GitHub Copilot.

  4. DisjointedHuntsville on

    Excellent work. You just mapped Microsofts internal team structure 🙂 Every node here is a “Senior Manager” or Director with a fiefdom.

    The incentives seem to short sighted promotion cycles instead of actual cohesive product development. All of this should be under a single head instead of insanely competing priorities.

  5. The github copilot stuff is actually solid. It lets you use several different models, all with per-prompt usage versus api or subscription usage like claude code, and it’s well-integrated into vs code. With how quickly the claude quota dries up lately, being able to craft a long prompt for opus and only use one (or 3 since its currently 3x) credit is good. They have all the latest models.

  6. Years ago, during the browser wars of the 1990s, Microsoft did the same thing after introducing ActiveX – nearly every Microsoft product was rebranded “Active something.”

    Today, it’s “Copilot something”or “something Copilot”.

    The only remaining artifact of the “Active something” obsession AFAIK is **Active Directory**, which was rebranded to that name during the “Active something” phase. The many other “Active something” products were later rebranded to something else.

    Shoutout to Cornelius for leading the original “ActiveX” branding!

  7. Copilot in word or visual studio is the same product. A bit deceiving this post.

  8. Excalbian042 on

    And they work differently and have their own features—impossible to train others on it

  9. ThreadCountHigh on

    So, who else here remembers when .NET was on everything and nobody really knew what the hell it was? Or when “Live” got stuck on nearly every service Microsoft had?

    This is a deeply entrenched MS habit.

  10. peakedtooearly on

    Yeah, it’s a branding mess.

    I thank my lucky stars I don’t use Microsoft tech every day.

  11. May I nominate Copilot in Power Automate as the absolute worst pile of dog shit over-hyped bollocks anyone has tried to pass off as AI.

    I don’t support capital punishment but this one really treats that.

  12. Altruistic-Resort-56 on

    From the outside, knowing nothing about what happens in that company or any of their products save what I learned with (MCSE like 20 years ago, way out of date now) it so strange watching one of the biggest companies on earth that shaped so much of the modern internet apparently spend billions every year to sit on it’s own balls in new and innovative ways