BEAVERTON, Ore. (KATU) — Basketball training is in a new era, and Shoot 360 in Beaverton is at the forefront.
Blending cutting-edge technology with traditional skill development, Founder and CEO Craig Moody said Shoot 360 is the world’s leading immersive basketball training system.
The venue combines in-person coaching with digital data tracking and virtual competition.
Young athletes and professional players are able to practice and interact with their statistics in real time.
“We’re able to help players get better faster,” said Moody. “What that means is in passing and ball handling they’re able to take and get feedback instantaneously so they can improve why they’re playing and we do that with shooting too.”
The training experience is divided into three core skill areas: shooting, passing, and ball handling.
On the shooting courts, Shoot 360 tech provides immediate feedback on shot arc, depth, and accuracy.
The system encourages high-repetition training while giving players precise data to refine their technique.
This past week, Trail Blazers all-time leading scorer Damian Lillard posted a graphic showing his statistics and displaying his skills. The image displays 1,000 makes out of 1,090.
Damian Lillard displaying his shooting statistics during one of his workouts (via Damian Lillard on IG)
What sets Shoot 360 apart is its appeal to a new generation of athletes.
Today’s players have grown up immersed in gaming, and this system taps into gamification, the application of game design elements into non-game tasks, for efficiency.
By combining elements of interactive gaming, motion tracking data analysis, and competitive challenges, the experience feels engaging, measurable, and fun without sacrificing fundamentals.
“I think it’s the best technology out there and we’re really leading the way in that because we understand that you still have to play but you have to prepare,” commented Moody.
“Getting the right technology to help you accelerate as fast as you can is the most important thing, right? Because you want your time in the gym to matter.”
Shoot 360 offers a free first time session to new customers. For more information visit their website.