Published on
April 14, 2026

Red wooden houses on stilts by the water in norway.

WorldHotels, a prestigious global brand of independent luxury and lifestyle hotels, has announced a significant expansion of its Scandinavian portfolio. In partnership with De Historiske, a network of historic properties in Norway, WorldHotels is adding 25 new heritage hotels to its Crafted collection. This partnership not only enhances WorldHotels’ presence in Norway but also strengthens the brand’s global footprint, especially in key markets like the United States, the United Kingdom, and the European Union.

This new alignment is a strategic move to deepen the Crafted collection’s focus on cultural heritage, offering guests authentic, locally-inspired experiences that reflect the unique identity and history of each destination. With the addition of these 25 properties, WorldHotels’ Scandinavian portfolio now boasts nearly 40 hotels, providing travelers with an unparalleled range of experiences across Norway, from coastal escapes and fjords to historic cities and mountain retreats.

The WorldHotels Crafted Collection: A Focus on Authenticity and Design

WorldHotels’ Crafted collection highlights hotels with strong identities, creative design, and an emphasis on the character of the destination. By adding De Historiske’s properties, known for their deep ties to Norwegian culture and history, WorldHotels further solidifies its reputation as a curator of unique, immersive travel experiences.

The hotels joining the Crafted collection range from historic urban properties in Norway’s capital, Oslo, to scenic fjord-side retreats and remote mountain lodges. These hotels are not only chosen for their architectural beauty but also for their ability to deliver experiences that connect guests with the rich history and natural beauty of Norway.

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Through this partnership, WorldHotels expands its reach in both leisure and business travel, offering a wide array of accommodations that meet the diverse needs of international travelers seeking authenticity and distinctive experiences.

Expanding WorldHotels’ Presence in Norway

The addition of these 25 new properties increases WorldHotels’ Scandinavian portfolio to 37 hotels, strengthening the brand’s presence in Norway. This expansion gives travelers access to a broader range of destinations, from the coastal areas of the Lofoten Islands to the historic streets of Bergen and the scenic beauty of Sognefjord.

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By focusing on Norwegian heritage properties, the partnership brings a new dimension to WorldHotels’ offerings in Scandinavia. Guests will now have the opportunity to stay in historic buildings, such as former palaces, castles, and manor houses, that offer not only a glimpse into the country’s past but also modern amenities and luxury services.

The collaboration helps WorldHotels diversify its portfolio, which previously focused more on urban luxury hotels, by integrating unique properties that appeal to tourists seeking a connection with nature, history, and Norwegian culture. Whether travelers are drawn to coastal beauty, mountain landscapes, or the charm of Norway’s quaint towns, the expanded portfolio provides ample choices for a variety of interests and travel styles.

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Key Highlights of the De Historiske Partnership

The partnership between WorldHotels and De Historiske brings several key benefits, including:

  1. Enhanced Global Distribution: De Historiske properties will now benefit from WorldHotels’ global distribution channels, ensuring exposure to travelers from markets like the US, UK, and EU, where interest in Norwegian travel is growing. The partnership opens doors for more international tourists to explore the unique charm of Norway.
  2. Access to New and Diverse Markets: By aligning with WorldHotels, De Historiske’s members will gain visibility in key international travel markets, attracting tourists who value luxury, local culture, and authentic experiences. The properties will benefit from WorldHotels’ strong reputation in the luxury travel sector.
  3. Authentic Norwegian Experience: The heritage properties that join the WorldHotels portfolio will continue to offer the same cultural authenticity and local charm that made them famous. Whether it’s a historic inn in the heart of a fjord or a mountain retreat offering access to outdoor adventures, each hotel will provide guests with a true taste of Norwegian culture and hospitality.
  4. Expanded Offerings for Leisure and Business Travel: The addition of these properties strengthens WorldHotels’ ability to cater to both business travelers seeking convenient urban accommodations and leisure travelers looking for scenic retreats in remote or nature-filled locations.

The Growing Appeal of Norway as a Travel Destination

Over the past decade, Norway has emerged as one of the most sought-after destinations in Europe, thanks to its breathtaking landscapes, vibrant cities, and rich cultural heritage. Norway’s fjords, mountain ranges, and coastal islands have become must-see destinations for international travelers looking to immerse themselves in nature. Additionally, the country’s modern cities, such as Oslo, Bergen, and Stavanger, attract those who are interested in urban culture and design.

The increase in international interest in Norway is not only driven by its natural beauty but also by a growing emphasis on sustainable tourism and eco-friendly travel. Norwegian properties, including those joining the WorldHotels portfolio, are known for their dedication to sustainability, often incorporating green technologies and eco-friendly practices into their operations.

The country’s ability to offer year-round experiences—from skiing and hiking in the winter months to festivals, art galleries, and waterfront activities in the summer—has made it a top destination for travelers seeking a diverse vacation experience.

Looking Ahead: Strengthening WorldHotels’ Scandinavian Footprint

The addition of De Historiske properties is a major step in expanding WorldHotels’ presence in the Scandinavian region. With its rich history, incredible landscapes, and growing international interest, Norway is becoming a central hub for travelers seeking unique, authentic experiences in Europe. This partnership allows WorldHotels to tap into this growing demand while offering a wide variety of luxury accommodations that cater to a range of traveler preferences.

As WorldHotels continues to expand its global reach, this partnership is poised to drive even more international tourism to Norway, especially with a focus on heritage tourism and the chance for travelers to connect with the essence of Norwegian culture. With a growing emphasis on sustainability and authenticity, the partnership between WorldHotels and De Historiske is a natural fit for travelers seeking meaningful and immersive experiences in some of the world’s most picturesque destinations.

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