Wicked Games has braved a new frontier in the European iGaming market with the studio obtaining an official license to launch in Sweden, one of the region’s most lucrative and heavily-regulated markets.
Wicked Games Takes Another Stride in Europe Online Casino Market
By obtaining the B2B license from the national regulator, the Spelinspektionen, Wicked Games once again demonstrates its commitment to compliance and innovative design that will allow it to differentiate its games locally and offer partner operators an edge in the field.
Wicked Games Head of Partnerships Khadija El Abi said: “Securing our Swedish licence is a strong validation of the compliance standards and technical readiness behind our business.
Sweden is an important market for us, and this approval allows us to support licensed operators there with content built to stand out in competitive lobbies.”
The company has been committed to delivering a technologically innovative experience that contributes to its sustained growth in regulated jurisdictions.
Sweden is particularly tough on compliance, as it expects suppliers to never offer their games to grey market companies that may be targeting Swedish players without an official license.
Wicked Games Continues to Enhance Its Reach Through Individual Partnerships
These types of offenses could result in license forfeiture, along with hefty fines, demonstrating Wicked Games’ ability to single out reputable partners and launch with them as part of its long-term strategy, of which Sweden is a part.
Wicked Games has been looking to actively expand its reach and pull, with the studio partnering with Hub88 in mid-March in a bid to strengthen its delivery and reach wider iGaming audiences.
The company has been known for its whimsical approach to picking the names of its “new games,” with some of those well-meant puns landing poorly.