Tavex Romania, part of the Tavex Group, one of the largest investment gold traders in Northern Europe, announces strong financial results for 2025, marked by accelerated revenue growth and increasing interest among Romanians in investment gold.
In 2025, the company recorded a turnover of EUR 46 million from investment gold sales, up approximately 40% compared to EUR 35 million reported in 2024. Overall, Tavex Romania’s total revenues, including all business lines, reached EUR 65 million, compared to EUR 45 million in the previous year.
This growth was mainly driven by increased demand for gold, supported by the global macroeconomic and geopolitical environment, as well as the evolution of gold prices. At the same time, Romanian investors’ interest in diversifying their savings continued to rise, even though the local market remains less developed compared to other European countries.
“We are seeing a gradual maturation of the local market. Although Romanian investors are still more cautious compared to those in other European Union countries, awareness of the benefits of investment gold is steadily increasing year by year,” said Victor Dima, Treasury Manager, Tavex Romania.
Nearly 500 kg of gold sold in 2025
In 2025, Tavex Romania sold approximately 490 kg of investment gold, up from around 450 kg in 2024. This evolution comes in the context of a market strongly influenced by emotional factors, with investors reacting to economic uncertainty, inflation, and geopolitical conflicts by turning to safe-haven assets.
In terms of sales structure, customer preferences remained similar to previous years. Gold bars continued to dominate, accounting for approximately 70% of total sales, while gold coins made up the remaining 30%.
On the silver segment, preferences differ: around 70% of customers opt for coins, mainly due to more accessible denominations, while bars, generally available in larger units, account for the rest of sales.
In terms of volume, the company sold over 35,000 gold bars and more than 4,500 gold coins in 2025. At the same time, silver sales included over 13,000 coins and more than 100 bars.
Over 100,000 customers and shifts in consumer behavior
Tavex Romania served more than 100,000 unique customers in 2025, a level similar to 2024. However, the structure of demand changed significantly: the number of customers interested in investment products increased by 15–20%, while the foreign exchange segment recorded a similar decline. This shift reflects both the growing interest in gold and the broader trend of reduced cash usage.
At the same time, 60–70% of customers were new investors, confirming the expansion of the client base and the attraction of a new audience at the beginning of their investment journey.
Demand for investment gold in 2025 was supported by several global and local factors, including economic and geopolitical uncertainties, record-high gold prices, increased central bank interest in gold reserves, strong ETF inflows, and low real interest rates.
In this context, gold continued to be perceived as a viable solution for protecting savings and diversifying portfolios.
Outlook for 2026
For 2026, Tavex Romania anticipates continued growth in the investment gold market, particularly given the still significant development potential at the local level. Demand evolution will largely depend on the international economic and geopolitical environment.
The company will continue to focus on market education and supporting customers in making informed decisions to protect their savings.
Tavex currently collaborates with some of the world’s most renowned refineries and mints, including Münze Österreich, PAMP, Argor-Heraeus, Valcambi Suisse, Perth Mint, and The Royal Mint, offering customers certified and internationally recognized products.