Denmark promoted its culture in Hangzhou at EU Culture Street 2026, attracting over 25,000 visitors. Photo: LinkedIn.
Denmark in China took part in the EU Culture Street 2026 event in Hangzhou over the weekend. The annual event celebrates European culture across Chinese cities and draws large public audiences.
Organised by the European Union, this year’s edition attracted more than 25,000 visitors. The event brought together European countries to present culture, traditions, and lifestyle to Chinese audiences.
At the Danish booth, visitors were introduced to Danish culture through interactive activities. Guests could take part in a quiz on sustainability and everyday life in Denmark, as well as try a virtual reality cycling experience showcasing Danish landscapes.
Danish products were also featured, with butter cookies from Kjeldsens and chocolate milk drinks from Cocio offered as prizes. The organisers said the event provided an opportunity to engage directly with visitors and promote Danish culture in China.