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Icelandair is running a marketing campaign to find a “really bad photographer” for a 10-day, all-expenses-paid trip to Iceland.
Posting a “serious ad” on social media, the airline aims to prove that the country is so beautiful, it cannot be ruined by bad photography.
The airline is looking for an individual with no photography skills at all. “Preferably bad at framing, not familiar with composition, white balance, colour theory, or image making in general”, it highlighted.
Interested participants are required to head to the competition’s website and apply by April 30.
The airline plans to fly out the winner in June. “Only serious candidates, please,” the airline noted.