We’d be surprised if Scandic Hotels Group AB (publ) (STO:SHOT) shareholders haven’t noticed that the Chief Operating Officer of Finland, Laura Tarkka, recently sold kr2.8m worth of stock at kr92.31 per share. The eyebrow raising move amounted to a reduction of 46% in their holding.

    Scandic Hotels Group Insider Transactions Over The Last Year

    The President & CEO, Jens Mathiesen, made the biggest insider sale in the last 12 months. That single transaction was for kr8.4m worth of shares at a price of kr88.91 each. That means that even when the share price was slightly below the current price of kr89.50, an insider wanted to cash in some shares. We generally consider it a negative if insiders have been selling, especially if they did so below the current price, because it implies that they considered a lower price to be reasonable. Please do note, however, that sellers may have a variety of reasons for selling, so we don’t know for sure what they think of the stock price. It is worth noting that this sale was only 23% of Jens Mathiesen’s holding. Notably Jens Mathiesen was also the biggest buyer, having purchased kr2.5m worth of shares.

    In the last twelve months insiders purchased 29.72k shares for kr2.5m. On the other hand they divested 165.64k shares, for kr15m. In total, Scandic Hotels Group insiders sold more than they bought over the last year. You can see the insider transactions (by companies and individuals) over the last year depicted in the chart below. By clicking on the graph below, you can see the precise details of each insider transaction!

    View our latest analysis for Scandic Hotels Group

    insider-trading-volumeOM:SHOT Insider Trading Volume May 1st 2026

    I will like Scandic Hotels Group better if I see some big insider buys. While we wait, check out this free list of undervalued and small cap stocks with considerable, recent, insider buying.

    Insider Ownership

    Many investors like to check how much of a company is owned by insiders. Usually, the higher the insider ownership, the more likely it is that insiders will be incentivised to build the company for the long term. Insiders own 1.1% of Scandic Hotels Group shares, worth about kr205m. This level of insider ownership is good but just short of being particularly stand-out. It certainly does suggest a reasonable degree of alignment.

    So What Does This Data Suggest About Scandic Hotels Group Insiders?

    Unfortunately, there has been more insider selling of Scandic Hotels Group stock, than buying, in the last three months. Zooming out, the longer term picture doesn’t give us much comfort. It is good to see high insider ownership, but the insider selling leaves us cautious. While it’s good to be aware of what’s going on with the insider’s ownership and transactions, we make sure to also consider what risks are facing a stock before making any investment decision. At Simply Wall St, we found 2 warning signs for Scandic Hotels Group that deserve your attention before buying any shares.

    But note: Scandic Hotels Group may not be the best stock to buy. So take a peek at this free list of interesting companies with high ROE and low debt.

    For the purposes of this article, insiders are those individuals who report their transactions to the relevant regulatory body. We currently account for open market transactions and private dispositions of direct interests only, but not derivative transactions or indirect interests.

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    Have feedback on this article? Concerned about the content? Get in touch with us directly. Alternatively, email editorial-team (at) simplywallst.com.

    This article by Simply Wall St is general in nature. We provide commentary based on historical data and analyst forecasts only using an unbiased methodology and our articles are not intended to be financial advice. It does not constitute a recommendation to buy or sell any stock, and does not take account of your objectives, or your financial situation. We aim to bring you long-term focused analysis driven by fundamental data. Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material. Simply Wall St has no position in any stocks mentioned.

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