Dazn achieves 3% paid share in Belgium in difficult first year with football rights

Sports streaming service Dazn has not built a significant subscriber base in its first year of holding the exclusive rights to Belgium’s top football league. According to research by Telecompaper, only around 3 percent of Belgian households subscribed to Dazn in the first quarter of 2026. Another 7 percent said they had access to the service through a subscription shared outside their household.