Viva Fresh Group brings the SPAR brand to North Macedonia
Express newspaper
15/05/2026 20:16
Viva Fresh Group has officially announced the launch of the international SPAR brand in the Republic of North Macedonia, bringing one of the most recognized global retail chains closer to Macedonian consumers through a strong local partnership and a long-term regional vision, in collaboration with SPAR International.
As part of this transformation, the existing Viva Fresh and SuperKit GO supermarkets in North Macedonia will gradually transition to SPAR North Macedonia, introducing a new shopping experience built on European standards, operational excellence, modern store concepts, a wider assortment, advanced logistics and an improved customer experience.
This project represents a strategic investment for the future of the retail sector in the region.
Over the next three years, Viva Fresh Group plans to invest over 45 million euros in North Macedonia, focused on building a modern logistics center, opening new stores and transforming existing locations into SPAR stores across the country.
Through this expansion, the Group continues to strengthen its position as one of the largest retail groups in the Balkans, connecting markets, investing in infrastructure, strengthening local economies and creating long-term value for consumers, employees, suppliers and partners.
In the coming years, investments will focus on:
* Modern retail infrastructure
* Advanced logistics and supply chain integration
* Digital transformation and advanced customer experience
* Professional development and advancement of staff
* Support for local producers and regional partnerships
* Sustainable and responsible business standards according to international practices
The launch of SPAR in North Macedonia represents another important moment in Viva Fresh Group’s regional development strategy and reflects confidence in the potential of the Macedonian market and its citizens.
The company has thanked SPAR International, SPAR North Macedonia, the Viva Fresh Store and SPAR Albania teams, partners, institutions and all collaborators for their trust and dedication during this major transformation.
“The giant has arrived in North Macedonia. And this is just the beginning.”
