Nescafé has launched a new ready-to-drink (RTD) product now available in supermarket aisles across the United Kingdom and Ireland.
The Nescafé Iced Latte is available in two flavours – Iced Latte and Iced Caramel Flavour Latte – with Nestlé hailing the product launch as a “bold new chapter for the nation’s favourite coffee brand”.
Managing Director for Nescafé UK and Ireland, Ingrid Hayes, says changing consumer preferences helped advise the launch of the new product.
“We know that more and more people are reaching for iced coffee as part of their everyday routine and they’ve been telling us they want Nescafé to be part of that moment,” says Hayes.
“With our new ready-to-drink Iced Lattes, we’re making it easier than ever to enjoy a smooth, creamy iced coffee on the go. It’s the taste and quality you’d expect from Nescafé, in a format that fits right into your day.
“This is a really exciting step for us, and we can’t wait for coffee lovers across the UK and Ireland to enjoy it.”
The launch of the Nescafé Iced Latte range comes just months after Nestlé expanded its Nescafé Espresso Concentrated range in the UK with the launch of Mocha and Decaf flavours.