Italian furniture manufacturer Natuzzi is relocating part of its low-margin production from Italy to Romania as the company responds to rising economic pressures, tariffs and ongoing profitability challenges.
© Natuzzi
According to company statements reported by Hungarian publication Trade Magazin, chairman and CEO Pasquale Natuzzi said the group has launched a negotiated crisis management procedure aimed at restoring long-term economic and financial stability.
“One of the central elements of this strategy is the relocation of our low-margin production capacity in Italy,” Natuzzi said, adding that current Italian production costs are “not sustainable” under existing pricing structures.
The production transfer will primarily benefit the company’s Romanian operations, where Natuzzi has been active since 2001 through subsidiary Italsofa Romania. The business, based in the Banat region, employed nearly 600 people in 2024 and generated sales of approximately 225.4 million lei.
Natuzzi said its Romanian and Brazilian operations have already undergone optimisation and restructuring processes to offset inflationary pressures and rising labour costs while maintaining production sustainability.
The company, which is listed on the NYSE, operates manufacturing facilities in Italy, Romania, Brazil, Vietnam and China.
Natuzzi reported a net loss of €30.6 million for 2025, almost doubling its previous year’s deficit of €15.4 million, reflecting continued strain across the global furniture sector amid softer demand, geopolitical uncertainty and higher operating costs.
Source: www.trademagazin.hu
Publication date:
Tue 26 May 2026