Portugal – Belgian amplifier manufacturer APEX has named Merging Select Lda as its exclusive distributor for Portugal.
Founded in Lisbon in 2007 by João Velhinho, Merging Select has established a strong reputation in the Portuguese professional audio market for its commitment to technical training and after-sales support. The company serves both the live rental market and installation projects ranging from theatres and stadiums to hospitality and retail environments.
APEX joins a portfolio of high-profile brands distributed by Merging Select, including NEXO, Yamaha, Radial Engineering, Newton, Earthworks, AuviTran, Steinberg and Teqsas.
“We are pleased to welcome Merging Select to the APEX network,” commented Val Gilbert, sales director at APEX. “João and the team are known for investing in enduring relationships with the brands they represent. With their deep technical expertise and excellent service, we’re confident that we’re working with the right partner to secure a lasting place for CloudPower amplifiers in the Portuguese market.”
“We are excited to demonstrate the CloudPower series and explain its advantages to our customers,” added João Velhinho, commercial director at Merging Select. “Integrators are ready to look at alternative amplifiers and with its audio quality, built-in DSP, and remote control capability, this is a compelling option. As their range grows, we see many opportunities for APEX in Portugal in the coming years.”
The appointment strengthens APEX’s presence in the Iberian Peninsula and marks the latest step in the manufacturer’s international expansion.
In picture: Merging Select commercial director João Velhinho and technical manager João Alves.
27th May 2026