The Aurora will return to Norrviken Gardens in Båstad from 26–28 June for its third edition, further cementing its position as one of Northern Europe’s most high-profile gatherings for automotive, yacht and luxury lifestyle culture.
© The Aurora
Organisers describe the event as “Northern Europe’s most interesting automotive, lifestyle and yacht-event”, adding that it has “quickly established itself as a key meeting place for international brands”. This year, Ferrari will make what is described as its “largest investment in Scandinavia to date”.
Set on Sweden’s south-west coast, The Aurora combines automotive prestige with design, fashion and hospitality. The organisers say the event is where “automotive and yacht-culture, lifestyle, fashion and celebrity meet”. Its curated concours format brings together classic collector cars and modern hypercars, helping attract an international audience each summer.
At the heart of the programme is a curated car exhibition featuring marques such as Koenigsegg, alongside The Aurora Yacht Show in Båstad harbour, where international luxury yachts will be showcased.
The 2026 edition expands with several new concepts. These include The Aurora Talks, now spread across three stages and featuring figures from culture, fashion and gastronomy; The Aurora Luminaries, a newly introduced jury of digital creators; and The Aurora Symphony, described as “a unique sound experience featuring hypercars”.
© The Aurora
A broad range of premium partners and participants are confirmed for this year’s edition, including BMW Group, J.P. Morgan Private Bank, Azimut, Mercedes-Benz, The Macallan and Bang & Olufsen.
The social calendar will also include a black-tie charity dinner attended by Prince Carl Philip and Princess Sofia, in support of Project Playground, the foundation run by Princess Sofia.
Organisers position The Aurora as both a luxury event and a broader travel indicator, noting that international visitors are increasingly choosing Scandinavia for “authentic, high-quality experiences in design, food, and culture”. Last year’s edition welcomed 15,000 visitors.
With growing international participation and a stronger premium brand presence, The Aurora continues to place Scandinavia on the summer luxury events calendar.
More information:
The Aurora
[email protected]
www.theaurora.se