The study “European Hotel Investor Intentions Survey 2026” reveals that despite a global context marked by macroeconomic and geopolitical uncertainty, the European hotel sector maintains strong dynamism, supported by solid fundamentals and investor confidence.
Within this scope, Portugal continues to assert itself as one of the most relevant markets for hotel investment, occupying the 4th position in the ranking, consolidating itself as one of the most attractive European destinations.
At the Iberian level, Portugal reinforces its strategic positioning, contributing to this region, along with Italy, concentrating more than 40% of total investment intentions in the European hotel sector.
This performance highlights the growing prominence of Southern Europe as a preferred destination for investors, with Spain, Italy, and the United Kingdom leading the European ranking.
The region’s attractiveness is supported by the robustness of tourist demand, positive operational performance, and diversity of destinations, combining gateway cities with consolidated leisure locations.
At the urban level, Lisbon ranks among the leading European cities for hotel investment, occupying sixth place in the ranking. This performance reflects the growing interest of investors in urban destinations with strong tourist and business demand, as well as in markets with limited supply and potential for appreciation.
Source: CBRE; Credits: Montebelo Vista Alegre Lisboa Chiado Hotel Grupo Montebelo Hotels & Resorts