Polestar Offers Polestar 4 Design Experience at 'Sweden National Day 2026' [Photo provided by Polestar Korea] 사진 확대

    Polestar Offers Polestar 4 Design Experience at ‘Sweden National Day 2026’ [Photo provided by Polestar Korea]

    Polestar took part in ‘Sweden National Day 2026,’ hosted by the Embassy of Sweden in Seoul, and highlighted its heritage as a Swedish brand as well as the value of electric vehicle design.

    Polestar said on the 5th that it joined Sweden National Day, held on the 4th at Grand Hyatt Seoul, as part of Team Sweden. Sweden National Day is an official annual event marking Sweden’s founding day, and this year’s event was held under the theme ‘Made with Sweden.’

    Polestar Offers Polestar 4 Design Experience at 'Sweden National Day 2026' [Photo provided by Polestar Korea] 사진 확대

    Polestar Offers Polestar 4 Design Experience at ‘Sweden National Day 2026’ [Photo provided by Polestar Korea]

    Since entering the Korean market in 2021, Polestar has participated in the event for five consecutive years. This year, it operated a photo booth inspired by the Polestar 4 electric vehicle’s Digital rearview mirror concept, giving visitors a chance to experience the brand’s design and technology firsthand. The Polestar 4 is characterized by the removal of the rear window and the use of a Digital rearview mirror, which improve rear visibility and create a more open feel for second-row passengers.

    Ham Jong-seong, CEO of Polestar Korea, said, “Polestar is an electric vehicle specialist brand that has delivered a new EV experience through innovation and sustainability as part of Team Sweden.” He added, “We will continue to share the distinctive qualities of innovative design and technology rooted in Sweden.”

    This article has been translated by GripLabs Mingo AI.

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