What is ‘AI washing’ and why is it a problem?

Seed Comment:

When it comes to AI washing, there are several types. Some companies claim to use AI when they’re actually using less-sophisticated computing, while others overstate the efficacy of their AI over existing techniques, or suggest that their AI solutions are fully operational when they are not. Meanwhile, other firms are simply bolting an AI chatbot onto their existing non-AI operating software.

While only 10% of tech start-ups mentioned using AI in their pitches in 2022, this rose to more than a quarter in 2023, according to OpenOcean, a UK and Finland-based investment fund for new tech firms.

Did you ever personally experience such thing as “AI Washing”? What sort of checks and balances do you think would help in genuine AI application development?