iPhone 18 Pro (Photo: Apple)

    ZAGREB, 19 September 2026 – Apple’s new iPhone 18 Pro and iPhone 18 Pro Max have officially gone on sale in Croatia, with the most expensive configuration costing overt €3,300.

    The new models became available internationally on Friday, 18 September, one week after Apple unveiled the latest Pro generation.

    According to Croatian retail prices, the iPhone 18 Pro starts at €1,579.99, while the iPhone 18 Pro Max starts at €1,749.99.

    The most expensive version, the iPhone 18 Pro Max with 2TB of storage, costs €3,389.99.

    The new phones are available for order in Croatia, while customers can also try them in selected retail locations.

    Apple says the new Pro generation introduces a number of major changes, including a 48-megapixel Fusion main camera with variable aperture.

    The variable-aperture system is designed to give users greater control over photography and depth of field, while Apple has also introduced new Pro controls within the Camera application.

    The phones are powered by Apple’s new A20 Pro chip and feature a redesigned internal system intended to improve sustained performance.

    Apple has also highlighted improvements to battery life, with the Pro Max receiving what the company describes as its biggest battery-life improvement to date.

    Another change is a smaller Dynamic Island, while the new models continue Apple’s focus on computational photography and artificial intelligence features.

    The Croatian launch puts the latest Apple flagship directly into the hands of local consumers at prices ranging from premium to ultra-premium depending on storage and model.

    With the 2TB Pro Max approaching €3,400, the most expensive configuration costs considerably more than many Croatian monthly salaries, making the new generation a significant purchase for consumers considering an upgrade.

    The iPhone 18 Pro launch is also one of Apple’s major annual hardware releases and is expected to attract strong interest among Croatian technology consumers in the coming weeks.

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