Plant-powered food tech brand Juicy Marbles has debuted its first poultry-style product: Granny’s Roast, an ultra-realistic, whole-cut plant-based turkey roulade.
Arriving just in time for Thanksgiving and the festive season, Granny’s Roast is made from pull-apart soy and pea protein, layered with aromatic herbs and rolled into a succulent joint that’s ripe for roasting.
The turkey-style joint is gluten-free and made with natural flavourings, packing in 19 grams of protein and 6.8 grams of fibre per 100 grams. Serving four hearty portions, the 600-gram roast is designed to be carved into neat spiral slices, offering an impressive centrepiece option for the festive season.
Already causing a stir among fans, Granny’s Roast sold out almost immediately on Juicy Marbles’ US website, but you can find more ways to get your hands on it below.
The launch represents Juicy Marbles’ first step into the plant-based poultry market, adapting its signature technique that emulates animal muscle fibres to mimic the delicate shred of cooked turkey.
On the Granny’s Roast product page, the brand shared how it had “long dreamt of bringing you Marbles turkey,” and had “finally put our gobble where our mouth is.”
It explained that the roast was inspired by a beloved grandmother’s roasted turkey, which was the centre of family gatherings in days gone by.
“It’s succulent. It’s crispy on the outside, tender on the inside. It’s rolled with aromatic herbs that make your house smell like home,” the brand said of the plant-based alternative. “But more importantly, it brings your people together. This was Granny’s secret. Now, it is yours.”
Granny’s Roast launched via the Juicy Marbles online store, available in the US for $29.99 and across 21 EU member states at €19.99 for a single roast, with discounts available on bulk orders.
The turkey-style roast sold out within days of launch in America, but those keen to try it this festive season can still pick it up through independent retailers like Vegan Essentials, or sign up for stock notifications through the brand’s website ahead of an expected restock next month.
Although the roast is not currently available to buy directly from Juicy Marbles in the UK, Brits are not completely excluded from the festive cheer. Granny’s Roast has been spotted on Suma’s wholesale website, making it available to independent health stores and restaurants across the UK.
Vegan supermarket Jennings Plantry, based at The Retreat Animal Sanctuary in Kent, has confirmed on social media that it will stock the joint later this month. Meanwhile, Juicy Marbles has confirmed that more UK availability is expected in the near future.
In the meantime, British Sunday roasts can benefit from Juicy Marbles’ other products, with its whole-cut steak-style loin and Meaty-Meat joints in Pork-ish or Lamb-ish flavours all available now and ideal as a vegan roast dinner centrepiece.
Can’t wait to gobble up a roast? Try these vegan turkey alternatives